We wanted to share some of the leading thinkers, innovators, and trend setters in the space of online advertising, with a focus on data and display. These are 25 influential and insightful tweeps that you should be following if you’re interested in the industry and where it’s heading. It’s an exciting time to be in the industry as technology is rapidly evolving and it pays to stay informed. Not all of these folks are strictly focused on display advertising, but they will give you a nice overview.
We’ve created a list at: http://twitter.com/#/list/AdRoll/future-of-display
And here it is:
Jeff Hirsch, CEO and President, AudienceScience, @jkhirsch – NAI Probes Real Economic Value of Behavioral Advertising- http://blogs.imediaconnection.com/blogdetail.aspx?blogid=1304
Scott Meyer, CEO, Better Advertising, @scottmeyer – Agencies (w/Better Advertising) Test Industry’s New ‘You Are Being Targeted’ Icon: As part of an industry-wide campaign:http://bit.ly/cRY9KJ
Sam Barnett, CEO, Struq, @BarnettSam – Struq is a Finalist for Brand Innovator of the Year at the Marketing Week Engage Awards
Charlene Li, Founder, Altimeter Group @charleneli- Altimeter Webinar this Wed: Getting your company ready for social business with @jowyang @charleneli http://bit.ly/gettingready
Chris Fralic, Managing Partner, First Round Capital, @ChrisFRC – I gained respect for @QVC during my tour yesterday – they’re a top 10 eTailer and have done realtime metrics/marketing since the early ’90’s
Compete, @compete – Who’s up for some late Friday data nuggets?! – tweet a domain and get a nugget back. Include #datanugget in your tweet. Ends at 5PM EST
TagMan, @tagman_news – Online marketing attribution – even this requires common sense http://bit.ly/9Lnppu by TagMan’s @philipbuxton
eXelate, @eXelate – Data value can exceed that of media; agencies and eXelate concur http://bit.ly/9Qlmu3
IAB, @IAB – #IABStats According to Facebook, its 400 million active users upload over 3 billion photos to the site each month.
Matt Greitzer, VP, Razofish, @mattgreitzer – Meeting with Twitter to get a peak at their new ad platform
Adotas – Brands Still Think Display Is Icky: ADOTAS – According to a new white paper by consulting firm Winterberry Group, …http://bit.ly/cSnUKs
James Hritz, VP Strategy and Biz Dev at Fox – Yahoo! Reports Q1 Earnings, Display Strength; Fox Audience Network May Be For Sale Soon; ShareTh…http://bit.ly/95xMgw
Dynamic Video – Great to hear ! RT @EcommerceVideo [71% of marketers interviewed are planning on using online video advertising] >http://tr.im/Uc78
Frank Addante, founder of Rubicon Project. – @RubiconProject launches REVV for mobile to optimize ad monetization across display & mobile http://bit.ly/9VXmQf
Ad Exchanger – CEO Morgan On Simulmedia’s Financing And Data-Driven Television Insights http://bit.ly/bRtZHx
Mobile Marketing Forum http://twitter.com/MobileMktgForum – How much further can you really take SMS? Find out at#MMAF2010 NYC on June 9 http://ow.ly/1wgOi
Ad Age – Spotting the Creators of Peer Influence: Everyone knows people make impressions on each other — it’s called word…http://bit.ly/bnklcJ
ClickZ – Apple Corners In-App Ad Market with Changes to Developer Agreement http://bit.ly/aPQfCM
OGILVY – Marketing India With The Rickshaw Challenge Race: If you imagine what India looks like, chances are you will pict…http://bit.ly/9wOZBM
Greenvertising, Interesting trends in Green advertising – Kraft Foods Cuts 150 Million Pounds of Packaginghttp://tinyurl.com/yfo6p2w
AdRoll – Good advice to determine value of retargeting…rationale is applicable to offline also…http://bit.ly/9tFSUA
Josh Breinlinger, (yours truly) Director of Product at AdRoll – Don’t be Creepy (with Retargeting) http://bit.ly/9soFlX
TellApart – Our first article on Internet Retailer:http://www.internetretailer.com/ECTR/article.asp?id=34426
Bill Wise, Head of Right Media – 99% of the data online is wasted raw material… The marketing industry needs to gain valuable insights ACROSS people’s media consumptions
OpenX – Check out Reuters’s Orange Ad Market coverage and the discussion of OpenX’s global ad exchange expertise.http://bit.ly/bvsH2Z
