Yearly archive 2010

Best Practices

Align with Users for Privacy, and for More Effective Campaigns

I don’t want to serve one ad impression to a person that doesn’t want to see that ad.  That’s an impression that we and our client has to pay for that isn’t going to help achieve the campaign’s objectives. For that reason, when the topic...

Political Retargeting and the 2010 Elections

For the next month, all advertising channels are going to be filled with the messages of politicians running for elected office throughout the United States, as well as groups in support or opposition to these candidates. Every one of these campaigns either is retargeting, or...

AdRoll welcomes StartupNation members

We are very pleased to announce that we have partnered with the premier community of entrepreneurs on the web, StartupNation. Through this agreement, AdRoll will be featured in StartupNation’s Business Directory, and our services will be presented when interested entrepreneurs seek information on the SN...

Banner Advertising Company Partnerships

Discontinuing Online Ad Builder Many advertisers that start working with AdRoll do not have banner ads ready to go. They may have avoided display advertising altogether because the ROI wasn’t there (previously) or it may have been years since they ran a display campaign and...

Simple Display Ad Geo-Targeting

Geographic targeting display advertisements allows advertisers to reach their ideal audience. Because IP addresses can be mapped to physical locations, local advertisers can target visitors in the specific markets that they do business in. Through several usability studies, we found that users frequently had trouble...

AdRoll Enhancements: Multi-Axis Reporting and Minimum Budgets

We’ve got two significant announcements today. One is designed to improve our reporting process, and the other to ensure that we’re delivering maximum value to all of our customers. One of our team’s key goals is providing full transparency, and then empowering users to take...

2 Great Presentations

We recently uploaded our first slideshow. In the process, I spent some time browsing around at other business and advertising presentations and wanted to share 2 that I found particularly interesting. The first here is some heavy statistical research from Morgan Stanley on trends in...

[Slideshare] What is Retargeting?

Thanks to @BeccaDaneault we now have a quick overview of retargeting up on one of our favorite sites, Slideshare. This is an informational presentation that touches on the basics of retargeting and introduces a few of the optimization techniques. Let us know what you think:...

AdRoll Product Enhancements: Optimization Matters

We’re releasing a big enhancement to our advertising technology today.  Everyone knows that testing and measuring is the key to success to many marketing campaigns. Today we’re enhancing two important optimization techniques for display advertising campaigns. Network Budget Allocations – AdRoll allows advertisers to run...

What Small Businesses Don’t Know About Advertising

I used to be an advertiser for a small startup and managed a monthly budget upwards of $30K per month.  At the time, I thought I knew a fair amount about the world of online advertising, but really I had just scratched the surface of...

An Interview with Sean Dempsey, VC

We recently had the pleasure of sitting down with Sean Dempsey, Co-Founder at Merus Capital, to talk about venture capital, M & A activity, and online advertising trends. Sean brings 10+ years of experience in Corporate Development at Microsoft and Google to his role at...

Retargeting Report – Q1 2010

We believe in transparency.  We believe in ROI.  And with the numbers below, we think more people will become believers in retargeting. The key takeaways from this report are the following: Retargeting costs 20% less than site-targeted campaigns on a CPM basis Retargeting performs about...