With lots of friendly new faces, a spacious new office (“ShangRolla”) and an average of 300 new customers a month, AdRoll is growing fast. Today, we’re excited to share the metrics that prove it. In 2011, we increased our revenue by over 400% to achieve profitability —a huge milestone for any startup. We also grew our client roster to over 3,500 in the US and around the world, making AdRoll the most popular and widely adopted retargeting platform in the world.
We made great headway in the last year with partnerships. Several of the largest e-commerce software platforms, including Volusion, Miva Merchant, UltraCart, and 3dcart—representing over one million online stores—signed on to work with us. AdRoll has been cited as the fastest growing ad technology by third party sources, BuiltWith and W3Techs, and we’re now solidly among Google’s top five largest overall buyers.
All of this was made possible by four years of hard work from our smart, dedicated team. We’ve worked tirelessly to create what we believe to be the most scalable and effective ad retargeting platform around. And, with a 96% customer retention rate, our customers seem to agree.
Here’s to what’s next!
AdRoll’s 2011 momentum, by the numbers:
- 414% increase in overall revenue
- 400% increase in impressions served
- 334% increase in customer base