Yearly archive 2011

News

BuiltWith Lists AdRoll As Fastest Growing Ad Tech Company

There are many ways you can tell your startup is growing.  Of course, we have our own internalmetrics around the hundreds of new retargeting advertisers who start using AdRoll every month.  We’ve also found that two additional growth indicators are an increase in number of...

3DCart Retargeting Advertising Integration

3DCart, one of AdRoll’s ecommerce software partners, recently announced the launch of version 4. As the biggest rollout to date, 3DCart 4 capitalizes on the group buying trend by putting control of group deals in the hands of online businesses. The new version also features...

Creating Effective Web Banners

Editor’s note: The following is a guest post by Sergey Nekipelov from DesignContest.com.  We hope you find these tips useful as you develop creative strategies for your retargeting and advanced display advertising campaigns. When they were first introduced, banner ads were a revolutionary tool for...

E-Commerce Spotlight: Shopify

Almost exactly a year ago, Josh Kopelman from First Round Capital asserted that e-commerce has “seen more innovation in the last 10 months than in the last 10 years. In the year since that blog post, the pace of innovation has only accelerated.   Through our...

AdRoll Enhancements: Best in Class Retargeting Features

Display is evolving, and retargeting is now very much in the main stream.  Brands are starting to recognize that this technology is another mandatory arrow in their marketing quiver.  The reality is that retargeting greatly strengthens your other marketing efforts, and more and more brands...

AdRoll’s Focus on E-Commerce Retargeting

Today AdRoll announced a slew of new partnerships with companies that help e-commerce businesses launch, manage, and grow their online stores. Given AdRoll’s focus on retargeting and performance display advertising for e-commerce businesses, we believe that it is important to form close ties with other...

Meet AdRoll in Person

You might’ve heard Esurance’s new slogan, “People when you want them, technology when you don’t.”  It’s a great way to describe a SaaS business, and in line with AdRoll’s mission.  We’ve built a technology platform that makes it easy for businesses to run effective display...

AdRoll Enhancements: Self Aware Buy Flow!

A lot has changed since I joined AdRoll.  We’ve grown a ton, adding more employees,  more clients, and a lot more remote controlled helicopters. But we haven’t changed our focus, which is taking advanced display advertising techniques and making them easy to implement for brands...

Partnership with Efactor

At AdRoll, we always look for tangible ways to support start ups and the entrepreneurial community.  As such, we are proud do announce a new partnership with Efactor.  Efactor is the world’s largest entrepreneurial community, and provides resources that every small business owner needs: networking,...

AdRoll Enhancements: Resurrection of the Product Blog

It’s been a while, but it’s time to pump some life back into this blog. We’ve been so heads down building sweet new features for the past several months, that we forgot to talk about them. This week we had our first push on our...

Google Spotlights AdRoll’s Retargeting Technology

When we think of companies that lead in innovation, Google tops the list. So, we were excited that Google identified AdRoll as a world-class advertising platform that uses their technology in unique and inventive ways. In their latest case study, Google highlights how AdRoll leverages...