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Intent Data: How to define, collect, and use

Intent Data: How to define, collect, and use

Intent Data: How to define, collect, and use

We all know there is no shortage of data for marketers. Data provides realms of useful insights around customer behavior and habits. But what should be a focus, and how do marketers uncover the gold nuggets? To begin, look within… Not all data is created...

Mother’s Day 2015: What Retailers Need to Know

Mother’s Day 2015: What Retailers Need to Know

Mother’s Day 2015: What Retailers Need to Know

Mother’s Day is the 3rd biggest retail holiday of the year. Last year, the average US consumer spent $163 on presents for mom, for a combined total of $20 billion on Mother’s Day gifting. This year is expected to be even bigger, with 76% of...

New Product Spotlight: Budget Calculator

New Product Spotlight: Budget Calculator

New Product Spotlight: Budget Calculator

One of the most frequent questions that advertisers ask is: “My site has x number of visitors. So, what should my budget be?” It sounds like a great question to be asked, but the answer is far more complicated than you might think. If we...

Q&A with CTO Valentino Volonghi: Big plans for big data

Q&A with CTO Valentino Volonghi: Big plans for big data

Q&A with CTO Valentino Volonghi: Big plans for big data

AdRoll CTO Valentino Volonghi gets real about AdRoll’s plans for big data. Q: When did you start working at AdRoll, and what had you been doing before then? VV: In 2006, I moved to the US from Italy to work on AdRoll’s real-time bidding algorithm....

Intro to Multi-touch Attribution

Intro to Multi-touch Attribution

Intro to Multi-touch Attribution

Today’s consumer has an increasingly device-agnostic buy cycle, interacting with brands from a wide range of mobile and desktop devices. Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to...

Showing our Spirit: AdRoll Spirit Week

Showing our Spirit: AdRoll Spirit Week

Showing our Spirit: AdRoll Spirit Week

AdRoll’s Culture Club is a social group that brings together representatives in each office to coordinate fun events and activities for our fellow Rollers. We’ve arranged everything from wine clubs to dog shows, ice cream socials to Thanksgiving dinners, flag football to yoga sessions. We...

Marketing Week Live 2015: Retail, retargeting and ROI

Marketing Week Live 2015: Retail, retargeting and ROI

Marketing Week Live 2015: Retail, retargeting and ROI

Online retail is more crowded than ever before, and marketers have their work cut out for them to help their brands stand out from the crowd, attract new customers, and – even more crucially – keep them. At this year’s Marketing Week Live event from...

AdRoll is an SF Business Times Best Places to Work, Three Years in a Row

AdRoll is an SF Business Times Best Places to Work, Three Years in a Row

AdRoll is an SF Business Times Best Places to Work, Three Years in a Row

This is my favorite kind of news. For the third year in a row, AdRoll has been named one of the San Francisco Business Times’ Best Places to Work. This year, AdRoll was ranked among the top large (large? when did that happen) companies in...

The TV Advertising Landscape Is Changing Just as Quickly as Our Viewing Habits

The TV Advertising Landscape Is Changing Just as Quickly as Our Viewing Habits

The TV Advertising Landscape Is Changing Just as Quickly as Our Viewing Habits

This article was originally published in AdWeek blog network LostRemote by author Adam Flomenbaum April 22, 2015. You can view the original article here. While most of the recent TV news has, rightfully so, surrounded over-the-top and unbundling changes, equally as compelling are the advances...

How CRM Is Bringing Down The Walls

How CRM Is Bringing Down The Walls

How CRM Is Bringing Down The Walls

This article originally appeared in AdExchanger, April 9th, 2015. See original article here. “Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. The new ways that marketers are leveraging customer relationship management (CRM)...

Top Tips: How Tech Can Transform Retail Operations

Top Tips: How Tech Can Transform Retail Operations

Top Tips: How Tech Can Transform Retail Operations

EMEA Marketing Director Shane Murphy shares some insights on the value of digital marketing at the Smart Business Show taking place this week in Dublin, Ireland. There is a massive opportunity for retailers to increase investment online and capture new markets in a world where...

OneRoll: Communication Techniques for Global Teams with Anne Ricketts

OneRoll: Communication Techniques for Global Teams with Anne Ricketts

OneRoll: Communication Techniques for Global Teams with Anne Ricketts

Last year, AdRoll launched our diversity club, OneRoll, to promote and encourage a more diverse work environment through focus on hiring, community outreach, and workplace development. As a part of our efforts, we kicked off our very own speaker series to start a dialogue within the wider...
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