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Meet that Roller: Aviva, AdRoll Engineering

Meet that Roller: Aviva, AdRoll Engineering

Meet that Roller: Aviva, AdRoll Engineering

Wonder what it’s like to work on the AdRoll team? Hopefully, our new ‘Meet that ‘Roller’ series will provide some insights into life at AdRoll. Name: Aviva Lipkowitz ‘Roller since: October, 2014 I’m an engineer on the Internal Tools team, working to make life easier...

Put Away That Credit Card: AdRoll Accepts PayPal

Put Away That Credit Card: AdRoll Accepts PayPal

Put Away That Credit Card: AdRoll Accepts PayPal

At AdRoll we want to make our customers’ lives as easy as possible. That’s why we work to make our billing services as intuitive and convenient as our products. In that spirit, we are excited to announce that we have partnered with PayPal to launch...

How Japan is Embracing Retargeting

How Japan is Embracing Retargeting

How Japan is Embracing Retargeting

In markets around the world, retargeting has been helping marketers make the shift from traditional trial-and-error programs to real-time programmatic campaigns. But how can it serve the unique needs of Japanese advertisers? We partnered with third-party research firm Qualtrics to survey 200 professional Japanese marketers,...

AdRoll execs defy gravity for women in tech and enlist #FearlessLadyLeaders from Google, GoPro, Zendesk, and Cover Media Labs to take the leap

AdRoll execs defy gravity for women in tech and enlist #FearlessLadyLeaders from Google, GoPro, Zendesk, and Cover Media Labs to take the leap

AdRoll execs defy gravity for women in tech and enlist #FearlessLadyLeaders from Google, GoPro, Zendesk, and Cover Media Labs to take the leap

To celebrate Women’s History Month, AdRoll execs Stacey Manes and Stephanie King will participate in Outward Bound California’s second annual City Skyline Challenge in the largest gathering of female rappellers in San Francisco history. We are calling on other women leaders in technology to take...

[Infographic] How marketers view attribution

[Infographic] How marketers view attribution

[Infographic] How marketers view attribution

Early attribution models relied on binary they-bought-it-or-they-didn’t figures to measure how successful a campaign had been—but the path the customer takes to a purchase isn’t binary. People are exposed to ads and marketing messages from three, four, 10 sources every day—phones, tablets, computers, TVs, and...

Building Community with June Jordan High School

Building Community with June Jordan High School

Building Community with June Jordan High School

AdRoll Gives Back is always on the lookout for opportunities to get involved in our community. Which is why we’re so excited about Circle the Schools, an initiative that pairs tech companies with underserved public schools across San Francisco to introduce students to opportunities in...

Why Mobile Matters for UK Marketers

Why Mobile Matters for UK Marketers

Why Mobile Matters for UK Marketers

Mobile is a huge opportunity for UK marketers, but most have yet to crack the code on how exactly to market on mobile. Less than 30% of total digital ad spend went toward mobile in the UK last year, despite the fact that consumers spend...

OneRoll: Making the Business Case for Diversity

OneRoll: Making the Business Case for Diversity

OneRoll: Making the Business Case for Diversity

AdRoll launched our diversity club, OneRoll, in June 2014 in our New York office. This year we started a chapter for our San Francisco headquarters, with plans to expand to EMEA very soon. OneRoll promotes and encourages a more diverse environment within AdRoll by focusing...

11 Ad Tech Terms Everyone Should Know

11 Ad Tech Terms Everyone Should Know

11 Ad Tech Terms Everyone Should Know

Ad tech has a lot of highly specialized terms—some that may even mean different things in other industries. Since life is so much easier when you get a handle on your acronyms, here are a few key terms that will help you out: CPA: cost...

Testing Success: White Plum’s Data-driven Campaign Optimization

Testing Success: White Plum's Data-driven Campaign Optimization

Testing Success: White Plum’s Data-driven Campaign Optimization

When data-driven marketers want to develop better strategies, they turn to A/B testing. We chatted with Sean Switzer, CMO at apparel brand White Plum, about how the company has used insights and learnings from A/B testing to help drive their marketing strategy.  What advice would...

Meet that Roller: Andrew, Data Science

Meet that Roller: Andrew, Data Science

Meet that Roller: Andrew, Data Science

Wonder what it’s like to work on the AdRoll team? Hopefully, our new ‘Meet that ‘Roller’ series will provide some insights into life at AdRoll. Name: Andrew Pascoe ‘Roller since: May 2012 I’m a Sr. Data Scientist, applying statistics, control theory, and machine learning to...

5 High-return Tips for Tax-season Campaigns

5 High-return Tips for Tax-season Campaigns

5 High-return Tips for Tax-season Campaigns

The financial service industry invests $2.7 billion in online display advertising. In the past year we’ve seen a 30% increase in the total number of financial services clients that have adopted retargeting. While more finance advertisers now recognize the value of online display for reaching...
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