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Tuning your Bids with Beethoven, the newest version of BidIQ™

Tuning your Bids with Beethoven, the newest version of BidIQ™

Tuning your Bids with Beethoven, the newest version of BidIQ™

Like a master composer relentlessly perfecting a symphony, AdRoll is continuously improving its proprietary bidding algorithm, BidIQ, to deliver pitch perfect results for customers. The latest version of BidIQ, code-named Beethoven, incorporates hundreds of new attributes to our model, driving more accurate performance predictions, and...

AdRoll Makes Fortune’s Top 10 Workplaces in Advertising and Marketing

AdRoll Makes Fortune’s Top 10 Workplaces in Advertising and Marketing

AdRoll Makes Fortune’s Top 10 Workplaces in Advertising and Marketing

AdRoll is #2 on Fortune’s 2015 Top 10 Workplaces in Advertising and Marketing! Great companies know it’s imperative to not only recruit top talent – but to create workplaces that develop and keep that talent. Here at AdRoll, we know that our talented employees lie...

Top 10 List for Chicago in the Summer: Get Ready for IRCE 2015

Top 10 List for Chicago in the Summer: Get Ready for IRCE 2015

Top 10 List for Chicago in the Summer: Get Ready for IRCE 2015

We’re gearing up for IRCE in a big way and can’t wait to connect with e-tailers this June. Get the most out of your time in the windy city with these must-do’s in and outside the conference. The IRCE sessions we don’t want to miss:...

Connecting Email to Display through CRM Retargeting

Connecting Email to Display through CRM Retargeting

Connecting Email to Display through CRM Retargeting

Marketers are getting more out of their email lists with better messaging and increased personalization. As marketers get better about collecting and acting on first party customer data, they’re starting to see improved performance from email campaigns. Now, savvy marketers are taking this opportunity to...

Verizon Buys AOL for $4.4 Billion: Bloomberg West

Verizon Buys AOL for $4.4 Billion: Bloomberg West

Verizon Buys AOL for $4.4 Billion: Bloomberg West

This week, the nation’s biggest wireless operator, Verizon, announced a $4.4 billion deal to acquire AOL. The AOL acquisition gives Verizon two key technologies: a video streaming service and mobile advertising capabilities. AdRoll CEO Aaron Bell joined NewCo CEO John Battelle on Bloomberg West TV yesterday...

Get with the program(matic): the meaning behind the jargon

Get with the program(matic): the meaning behind the jargon

Get with the program(matic): the meaning behind the jargon

Our ANZ managing director, Ben Sharp, will be answering all your questions about programmatic and retargeting over the next six weeks. His first column, The Meaning Behind the Jargon, is online now. You can read it now on StopPress. Digital advertising is full of buzzwords,...

Tech Talks: Lee Byron on Immutable.js

Tech Talks: Lee Byron on Immutable.js

Tech Talks: Lee Byron on Immutable.js

Since June 2014, the AdRoll Engineering team has been hosting Tech Talks every other Tuesday – give or take – where members of our team share about a technology, project, or tool they’re excited about. We’ve been lucky enough to have a number of developers...

6 tips for making better marketing decisions with data

6 tips for making better marketing decisions with data

6 tips for making better marketing decisions with data

This article was originally published May 05 2015 on iMedia Connection. If you listen to marketing community buzz, you may get the impression that big data is the magic key that unlocks the industry’s greatest mystery – understanding your customers. If only it were that...

A Refresher Course in Retargeting

A Refresher Course in Retargeting

A Refresher Course in Retargeting

We all know that retargeting works: 92% of marketers compare retargeting favorably to search, and 92% say that retargeting performs the same as or better than other display campaigns. But how, exactly, does it do that magic? What is retargeting? Retargeting lets you selectively advertise...

Insights from Marketing United 2015

Insights from Marketing United 2015

Insights from Marketing United 2015

Last week, Greg Fulton, Eric Nash and myself traveled to Nashville to attend Marketing United, a conference hosted by the wonderful folks at Emma. The conference attendees we encountered were a fantastic mix of marketers that Silicon Valley rarely sees or even thinks about. Many...

Intent Data: How to define, collect, and use

Intent Data: How to define, collect, and use

Intent Data: How to define, collect, and use

We all know there is no shortage of data for marketers. Data provides realms of useful insights around customer behavior and habits. But what should be a focus, and how do marketers uncover the gold nuggets? To begin, look within… Not all data is created...

Mother’s Day 2015: What Retailers Need to Know

Mother’s Day 2015: What Retailers Need to Know

Mother’s Day 2015: What Retailers Need to Know

Mother’s Day is the 3rd biggest retail holiday of the year. Last year, the average US consumer spent $163 on presents for mom, for a combined total of $20 billion on Mother’s Day gifting. This year is expected to be even bigger, with 76% of...
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