How are marketers finding new customers?

New customer acquisition is undoubtedly important for digital marketers, and we wanted to better understand how advertisers are approaching it. We surveyed advertisers across industries to see what tactics they’re using to drive new customers, which channels deliver the strongest performance, where budget is being...

AdRoll for Instagram Beta: Picture Perfect Marketing

It’s appropriate that it’s #tbt on the day we announce AdRoll’s integration with another new and exciting inventory source. One of our core objectives is to help marketers leverage their customer data across devices and inventory sources, and we’re pleased to have a track record...

3 Reasons to Keep Your B2B Campaigns Humming Year-Round

A healthy lead gen program doesn’t go on autopilot between Memorial Day and Labor Day. The savviest marketers are using summer to build up their pipeline for the rest of the year. With vacation on the brain and an upsurge of “Out of Office” auto-responders,...

Connect your platforms’ pipes with new AdRoll and Marketo Integration

Today we’re announcing a direct integration with Marketo, one of the top marketing automation platforms in the industry. With just a few clicks, you can connect a Marketo account through the AdRoll UI and pull in your existing Marketo email lists. Once synced, the lists...

Set Yourself Up For Success: Build a Conversion Segment

An effective segmentation strategy is essential for your digital marketing. By grouping target audiences by segment, advertisers can easily setup intent-based campaigns, messaging to consumers based on their unique demonstrated interests. Segmentation paves the way for personalized product ads to shopping-cart abandoners, or general branding...

AdRoll(ify) your Shopify

To sell things, you have to let people know that you’re selling. Seems obvious, right? However, it’s not always an easily accomplished feat. For this reason, we’re excited to announce an integration with e-commerce platform Shopify, which will provide an easy solution for Shopify entrepreneurs to...

European Marketers Take Retargeting Full-Funnel

Retargeting was one of the first tools that let marketers analyse and act on the customer intent data collected on their websites. With retargeting, marketers could assess how a customer interacted with their site, identify that customer’s objective or product preferences, and use programmatic ad...

Click with your customer with free web ads by Design Squad

Every experienced marketer knows it takes a lot of time and resources to create fresh, beautiful ads for a campaign. What should the design look like? What will it say? And once you’ve formed a clear vision for ad strategy, execution is still a challenge....

DBA Series with Mashable: 5 Tips for Building Company Transparency

Companies of all types are waking up to the benefits of transparency, but it’s still fuzzy for many on how to actually drive a transparent culture. Since AdRoll’s inception, we’ve made it a point to innovate around transparency in all aspects of our daily activities,...

The Performance Marketer’s Guide to Retargeting: Part I

Retargeting has been a breakout tactic since marketers first made the shift from traditional trial- and-error programs to real-time programmatic campaigns. With retargeting, marketers can directly target the most promising individual consumers with personalized ads and messaging—focusing investment on audiences that are most likely to...

Q&A: Programmatic Personalization with Salesforce and AdRoll

Recently, Salesforce online marketing manager David Tam joined us at AdRoll to talk Programmatic Personalization: driving revenue in the digital era. Here, we answer some of your most pressing questions on how modern marketers are using customer data to create a deeper engagement. Q: What...

Don’t Get Left Behind: How Healthcare companies can take advantage of digital

There’s a big opportunity for healthcare brands to engage with customers and prospects through digital advertising – but it hasn’t happened, yet. When it comes to digital marketing, industries across the board have been able to take advantage of the powerful platforms and tools that...

What you’re missing with behavioral targeting

For a long time, advertisers have relied on traditional behavioral targeting to reach new customers. As marketing technologies improve, more businesses are turning to predictive audience targeting, fueled by customer intent data, to drive higher performance by more accurately identifying users that are most likely...