What you’re missing with behavioral targeting

For a long time, advertisers have relied on traditional behavioral targeting to reach new customers. As marketing technologies improve, more businesses are turning to predictive audience targeting, fueled by customer intent data, to drive higher performance by more accurately identifying users that are most likely...

Our AdRoll Summer Internship Experience

This summer, AdRoll offered a summer internship program for high school students who were interested in experiencing a taste of the technology industry here in San Francisco. As a student intern within the marketing team, I thought it would be a fun idea to learn...

Big Data, Big Ideas: Publicis Kaplan Thaler on Digital Creative

Today’s marketing industry is being given a new perspective on customers- big data. It may seem like it’s not a huge leap to understand finding the perfect balance between technology and creativity- but with technological advances like real-time personalization and predictive analytics, going from big...

Happy and healthy employees? Yes, AdRoll has them.

At AdRoll, being a Great Place to Work means more than just providing awesome perks like Bagel Wednesdays or a dog-friendly office environment. It means caring for our employees’ holistic health and well-being. We firmly believe in investing in and taking good care of our...

AdRoll for Instagram Beta: Picture Perfect Marketing

It’s appropriate that it’s #tbt on the day we announce AdRoll’s integration with another new and exciting inventory source. One of our core objectives is to help marketers leverage their customer data across devices and inventory sources, and we’re pleased to have a track record...

3 Reasons to Keep Your B2B Campaigns Humming Year-Round

A healthy lead gen program doesn’t go on autopilot between Memorial Day and Labor Day. The savviest marketers are using summer to build up their pipeline for the rest of the year. With vacation on the brain and an upsurge of “Out of Office” auto-responders,...

Connect your platforms’ pipes with new AdRoll and Marketo Integration

Today we’re announcing a direct integration with Marketo, one of the top marketing automation platforms in the industry. With just a few clicks, you can connect a Marketo account through the AdRoll UI and pull in your existing Marketo email lists. Once synced, the lists...

Set Yourself Up For Success: Build a Conversion Segment

An effective segmentation strategy is essential for your digital marketing. By grouping target audiences by segment, advertisers can easily setup intent-based campaigns, messaging to consumers based on their unique demonstrated interests. Segmentation paves the way for personalized product ads to shopping-cart abandoners, or general branding...

AdRoll(ify) your Shopify

To sell things, you have to let people know that you’re selling. Seems obvious, right? However, it’s not always an easily accomplished feat. For this reason, we’re excited to announce an integration with e-commerce platform Shopify, which will provide an easy solution for Shopify entrepreneurs to...

European Marketers Take Retargeting Full-Funnel

Retargeting was one of the first tools that let marketers analyse and act on the customer intent data collected on their websites. With retargeting, marketers could assess how a customer interacted with their site, identify that customer’s objective or product preferences, and use programmatic ad...

Click with your customer with free web ads by Design Squad

Every experienced marketer knows it takes a lot of time and resources to create fresh, beautiful ads for a campaign. What should the design look like? What will it say? And once you’ve formed a clear vision for ad strategy, execution is still a challenge....

DBA Series with Mashable: 5 Tips for Building Company Transparency

Companies of all types are waking up to the benefits of transparency, but it’s still fuzzy for many on how to actually drive a transparent culture. Since AdRoll’s inception, we’ve made it a point to innovate around transparency in all aspects of our daily activities,...

The Performance Marketer’s Guide to Retargeting: Part I

Retargeting has been a breakout tactic since marketers first made the shift from traditional trial- and-error programs to real-time programmatic campaigns. With retargeting, marketers can directly target the most promising individual consumers with personalized ads and messaging—focusing investment on audiences that are most likely to...