Top 5 Shopping Trends for Back to School 2015

Back-to-school is the second largest retail holiday of the year. While US shoppers spend on the whole $20B for Mother’s Day, this jumps significantly to $75B for back to school. With more consumers moving online for their back to school 2015 shopping, there’s a lot...

What you’re missing with behavioral targeting

For a long time, advertisers have relied on traditional behavioral targeting to reach new customers. As marketing technologies improve, more businesses are turning to predictive audience targeting, fueled by customer intent data, to drive higher performance by more accurately identifying users that are most likely...

Our Women in Media: Nominations for the B&T Awards

Meet those Rollers: Award nominees addition The AdRoll Sydney office opened its doors in February 2014 and since its inception we’ve grown to almost 35 people. Without bragging, we have a knack for finding the most talented people in the industry across all of our...

How are marketers finding new customers?

New customer acquisition is undoubtedly important for digital marketers, and we wanted to better understand how advertisers are approaching it. We surveyed advertisers across industries to see what tactics they’re using to drive new customers, which channels deliver the strongest performance, where budget is being...

Google’s Role in Mobile Advertising: Adam Berke on Bloomberg West

AdRoll President and CMO Adam Berke joined Joyus CEO Sukhinder Singh Cassidy and Button co-founder Mike Dudas to discuss Google’s second-quarter earnings and Google mobile advertising with Bloomberg’s Emily Chang on “Bloomberg West”. Check out the video below: Emily: Google has been getting killed in...

AdRoll’s New Dashboard: the Science Behind a Makeover

We’ve recently revamped the AdRoll dashboard for a fresh, more intuitive, and cleaner experience for users. Go behind the scenes with Eric Nash, senior UX manager at AdRoll, to learn more about the improvements and decision-making science behind the dashboard’s new look and feel. Q:...

Retargetopia 2015: Marketing Extravaganza for Bay Area Entrepreneurs

This has been a long time comin’. We’re excited to announce Retargetopia, an event created specifically for growing business leaders interested in diversifying their marketing strategy. We love our customers, enjoy spending time with them, and want to see them efficiently boost their marketing efforts....

AdRoll partners with Wizishop to promote eCommerce in France

Joyeux 14 juillet à tous nos clients et partenaires présents en France! Nous sommes heureux de vous annoncer qu’AdRoll sera partenaire officiel de la seconde édition du concours “Le Formidable Ecommerçant” co-organisé par Wizishop. Celui-ci se tiendra le 13 octobre à Paris. Les trois gagnants...

Rekindle Your Retargeting: Tactics to Fire Up Your Ad Campaigns

So you’ve launched your retargeting campaign, optimized for performance, and the results are looking good. Now it’s time to see what other advanced retargeting tactics can do for your brand. Here are a few options that you might not have considered: Pair your CRM with retargeting...

5 Pro Tips for B2B Marketers

Over 70% of B2B buyers said that they conduct more than half of their research online before making an offline purchase. Today, B2B marketers need to understand their customer’s consideration cycle, product research habits, and buying behaviors better than ever before. This intelligence can help...

Choosing the Right Bidding Method for Search

Search marketers are all familiar with the method of cost-per-click bidding to indicate the most they’re willing to pay for a click in the auction, but may not be familiar with the nuances of other bidding strategies and terms. Aligning your bid strategy with your...

Challenges in digital attribution measurement

Despite the importance of tracking performance across channels, only 54% of marketers have an attribution system in place. This is because creating a holistic digital attribution system is a challenge. Today’s consumer has an increasingly device-agnostic buy cycle, with multiple interactions taking place across a...