If you’re one of the digital marketers attending Conversion Conference in Ft. Lauderdale, look out for AdRoll’s President, Adam Berke! He’ll be speaking on Wednesday, October 10th at 3:30pm about Advanced Retargeting Strategies that You Should Have Implemented Yesterday.

Check out his guest post on the Conversion Conference blog or read one of his quick tips below:

“The dirty secret of retargeting is that if you’re not careful in measuring it correctly, it will just take credit for conversions that would’ve happened anyway.  That’s just shifting credit instead of generating lift, ie. winning people over that wouldn’t have converted otherwise.  The best way to measure lift is by using a “hold out” group you don’t retarget, and compare the behavior of that group to the behavior of people in your retargeting campaign.”

If you’re looking for one-on-one time with Adam, join him during lunch on Wednesday, October 10th at Roundtable 14: Retargeting Strategies.