Double dose of love from our peers at AdExchanger, a leading digital media optimization blog.

First, our fearless CEO, Aaron Bell, and President, Adam Berke, are featured in a piece answering the provocative question “Why is tracking good?”. Check out their thoughtful insights on the topic of Internet privacy/ tracking.

According to the Google report cited in another AdExchanger piece, AdRoll has the highest CTR of any third party ad network in the DoubleClick Ad Exchange. We’re second only to AdWords, and they own the network!