Ready for DIY Facebook Exchange News Feed Ads?
Ready for DIY Facebook Exchange News Feed Ads?
by
on May 22, 2013
Two weeks ago, we announced a Facebook ads game-changer. Because of our status as a FBX Qualified Company, we were able to bring retargeting to the News Feed, the most premium location on Facebook. Today, I’m thrilled to announce that we’re opening up this powerful...
Rollin’ Out Retargeting in Facebook’s News Feed
Rollin’ Out Retargeting in Facebook’s News Feed
by
on May 6, 2013
Today, we’re excited to roll out retargeting in Facebook’s News Feed. With Page Post Link Ads (PPLA) powered by Facebook Exchange (FBX), advertisers can now re-engage prospective customers with a new, high-quality ad unit in the most prominent location on Facebook. Even prior to gaining...
Top Verticals on Facebook Exchange (FBX)
Top Verticals on Facebook Exchange (FBX)
by
on Apr 3, 2013
Today’s post originally appeared on FBPPC.com yesterday. Facebook’s oft-publicized reach is undoubtedly impressive – over 1 billion people use the site each month. What’s arguably more impressive though is the time that each of those users spent scoping their friends’ profiles, pictures and recent check-ins....
Digging Deeper into our Infographic Data
Digging Deeper into our Infographic Data
by
on Feb 27, 2013
Revisiting our Facebook Exchange v. standard web retargeting research Facebook Exchange (FBX) was quite possibly the most significant announcement in the online advertising world last year. Fast forward six months, and we now have over 700 customers running ads on FBX — more than half...
Leveraging Behemoths: Standard Web Retargeting vs. Facebook Exchange (FBX)
Leveraging Behemoths: Standard Web Retargeting vs. Facebook Exchange (FBX)
by
on Feb 20, 2013
How does standard web retargeting stack up against Facebook Exchange (FBX)? CLICK ON INFOGRAPHIC TO EXPAND Facebook Exchange (FBX) was, without doubt, the hottest thing that launched in online advertising in 2012. It opened up Facebook’s massive audience and ad inventory to programmatic buying, specifically...
Real-Time Bidding: the Next Round
Real-Time Bidding: the Next Round
by
on Jan 25, 2013
This post originally appeared on MediaPost’s RTB Insider. If the whole Box.com thing doesn’t work out, Aaron Levie definitely has a career in startup fortune cookie writing. Seriously though, that was one of those Tweets that just smacked me upside my head and, given the...
My Predictions for 2013
My Predictions for 2013
by
on Jan 7, 2013
“We want to get 80-85% of predictions right, not 100%. Or else we calibrated our estimates in the wrong way.” — Nate Silver Going back and reading previous years prediction posts is probably not the best way to give yourself confidence to take another swing....
Privacy by the Numbers
Privacy by the Numbers
by
on Dec 13, 2012
While we might not take ourselves too seriously here at ShangRolla, we take the opposite approach when it comes to consumer privacy – we take it very seriously. Our Approach It is our core belief that personalized advertising provides people with a more relevant and useful...
Happy ‘Rollidays!
Happy ‘Rollidays!
by
on Dec 11, 2012
As they say, a picture is worth a thousand words. We’re not sure if that equation has been updated to reflect video… let alone to take into account pre-roll, post-roll, in banner, interstitial, etc… but either way, we thought a quick video message would best...
Art and the Algorithm: Leveraging RTB to Boost Creative Performance on Facebook Exchange
Art and the Algorithm: Leveraging RTB to Boost Creative Performance on Facebook Exchange
by
on Oct 17, 2012
Today’s post originally appeared on FBPPC.com on Tuesday, October 16th. In the world of RTB and programmatic buying, creative is often treated as an afterthought. However, creative strategy can impact campaign ROI as much as a well-refined bidding algorithm. That’s not to say that creative...
LiquidAds on Facebook Exchange (FBX): First Advertisers to use Dynamic Ads See Click-Through Rates Double
LiquidAds on Facebook Exchange (FBX): First Advertisers to use Dynamic Ads See Click-Through Rates Double
by
on Oct 9, 2012
Here at AdRoll, we believe the more personalized the advertising, the better the performance. Our goal is to make personalized advertising easy and intuitive for every brand — no matter the size. This approach gives smaller brands access to this powerful technology for the first...
Rollin’ out Retargeting on Facebook Exchange (FBX)
Rollin’ out Retargeting on Facebook Exchange (FBX)
by
on Sep 14, 2012
Here at AdRoll, we strive to build marketing technology that is not only powerful and effective, but also a delight to implement and use. Recently, we had the opportunity to apply this philosophy to one of the most exciting developments in the digital advertising space...
