About the author

Adam Berke



Adam Berke
Adam has a passion for interactive marketing and enjoys working directly with many AdRoll advertisers. He takes a hands-on approach to helping brands develop creative strategies, and ensuring their campaigns are wildly successful. Before joining AdRoll, Adam helped launch the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo Group. In his four years there, he took a leadership role in almost every department: Business Development, Advertiser Operations, and Product Management. Adam is also an avid surfer, kiteboarder, snowboarder, and barefoot runner.


Leveraging Behemoths: Standard Web Retargeting vs. Facebook Exchange (FBX)

Real-Time Bidding: the Next Round

My Predictions for 2013

Privacy by the Numbers

Happy ‘Rollidays!

Art and the Algorithm: Leveraging RTB to Boost Creative Performance on Facebook Exchange

LiquidAds on Facebook Exchange (FBX): First Advertisers to use Dynamic Ads See Click-Through Rates Double

Rollin’ out Retargeting on Facebook Exchange (FBX)

Google Remarketing vs AdRoll Retargeting

How AdRoll Bids on Retargeting Impressions

Display Advertising Creative Makes a Comeback

3DCart Retargeting Advertising Integration

roll with me…

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