Google Remarketing vs AdRoll Retargeting
Google Remarketing vs AdRoll Retargeting
by
on May 31, 2012
A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...
How AdRoll Bids on Retargeting Impressions
How AdRoll Bids on Retargeting Impressions
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on May 4, 2012
Check out the video below where I describe how AdRoll bids on retargeting impressions. Alright, today we’re going to talk about what happens behind the scenes when AdRoll actually serves retargeting impressions. So the AdRoll platform is all about helping you understand the behaviors of...
Display Advertising Creative Makes a Comeback
Display Advertising Creative Makes a Comeback
by
on Jan 26, 2012
Did you dust off your TI-82 in 2011? Well, you wouldn’t be alone. 2011 was a left-brain year for display advertising. Ad technology businesses rushed to develop tools and methods for leveraging an increased availability of RTB inventory. DSPs and other buying platforms developed and...
3DCart Retargeting Advertising Integration
3DCart Retargeting Advertising Integration
by
on Jul 8, 2011
3DCart, one of AdRoll’s ecommerce software partners, recently announced the launch of version 4. As the biggest rollout to date, 3DCart 4 capitalizes on the group buying trend by putting control of group deals in the hands of online businesses. The new version also features...
E-Commerce Spotlight: Shopify
E-Commerce Spotlight: Shopify
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on May 17, 2011
Almost exactly a year ago, Josh Kopelman from First Round Capital asserted that e-commerce has “seen more innovation in the last 10 months than in the last 10 years. In the year since that blog post, the pace of innovation has only accelerated. Through our...
AdRoll’s Focus on E-Commerce Retargeting
AdRoll’s Focus on E-Commerce Retargeting
by
on Apr 26, 2011
Today AdRoll announced a slew of new partnerships with companies that help e-commerce businesses launch, manage, and grow their online stores. Given AdRoll’s focus on retargeting and performance display advertising for e-commerce businesses, we believe that it is important to form close ties with other...
Meet AdRoll in Person
Meet AdRoll in Person
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on Mar 16, 2011
You might’ve heard Esurance’s new slogan, “People when you want them, technology when you don’t.” It’s a great way to describe a SaaS business, and in line with AdRoll’s mission. We’ve built a technology platform that makes it easy for businesses to run effective display...
Partnership with Efactor
Partnership with Efactor
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on Feb 14, 2011
At AdRoll, we always look for tangible ways to support start ups and the entrepreneurial community. As such, we are proud do announce a new partnership with Efactor. Efactor is the world’s largest entrepreneurial community, and provides resources that every small business owner needs: networking,...
Google Spotlights AdRoll’s Retargeting Technology
Google Spotlights AdRoll’s Retargeting Technology
by
on Jan 31, 2011
When we think of companies that lead in innovation, Google tops the list. So, we were excited that Google identified AdRoll as a world-class advertising platform that uses their technology in unique and inventive ways. In their latest case study, Google highlights how AdRoll leverages...
AdRoll Holiday 2010 Promotion for New Customers
AdRoll Holiday 2010 Promotion for New Customers
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on Nov 20, 2010
This Holiday Season, AdRoll is giving customers who start an account before December 15th a great gift: we will match your ad spend through January 15th, 2011 up to $250! (We had some socks picked out for you, but figured this might be a little...
Align with Users for Privacy, and for More Effective Campaigns
Align with Users for Privacy, and for More Effective Campaigns
by
on Nov 10, 2010
I don’t want to serve one ad impression to a person that doesn’t want to see that ad. That’s an impression that we and our client has to pay for that isn’t going to help achieve the campaign’s objectives. For that reason, when the topic...
Political Retargeting and the 2010 Elections
Political Retargeting and the 2010 Elections
by
on Oct 7, 2010
For the next month, all advertising channels are going to be filled with the messages of politicians running for elected office throughout the United States, as well as groups in support or opposition to these candidates. Every one of these campaigns either is retargeting, or...
