AdRoll welcomes StartupNation members
AdRoll welcomes StartupNation members
by
on Aug 9, 2010
We are very pleased to announce that we have partnered with the premier community of entrepreneurs on the web, StartupNation. Through this agreement, AdRoll will be featured in StartupNation’s Business Directory, and our services will be presented when interested entrepreneurs seek information on the SN...
Banner Advertising Company Partnerships
Banner Advertising Company Partnerships
by
on Jul 28, 2010
Discontinuing Online Ad Builder Many advertisers that start working with AdRoll do not have banner ads ready to go. They may have avoided display advertising altogether because the ROI wasn’t there (previously) or it may have been years since they ran a display campaign and...
Simple Display Ad Geo-Targeting
Simple Display Ad Geo-Targeting
by
on Jul 28, 2010
Geographic targeting display advertisements allows advertisers to reach their ideal audience. Because IP addresses can be mapped to physical locations, local advertisers can target visitors in the specific markets that they do business in. Through several usability studies, we found that users frequently had trouble...
AdRoll Enhancements: Multi-Axis Reporting and Minimum Budgets
AdRoll Enhancements: Multi-Axis Reporting and Minimum Budgets
by
on Jul 14, 2010
We’ve got two significant announcements today. One is designed to improve our reporting process, and the other to ensure that we’re delivering maximum value to all of our customers. One of our team’s key goals is providing full transparency, and then empowering users to take...
2 Great Presentations
2 Great Presentations
by
on Jul 2, 2010
We recently uploaded our first slideshow. In the process, I spent some time browsing around at other business and advertising presentations and wanted to share 2 that I found particularly interesting. The first here is some heavy statistical research from Morgan Stanley on trends in...
What is Retargeting? Now on Slideshare
What is Retargeting? Now on Slideshare
by
on Jun 29, 2010
Thanks to @BeccaDaneault we now have a quick overview of retargeting up on one of our favorite sites, Slideshare. This is an informational presentation that touches on the basics of retargeting and introduces a few of the optimization techniques. Let us know what you think:...
AdRoll Product Enhancements: Optimization Matters
AdRoll Product Enhancements: Optimization Matters
by
on Jun 24, 2010
We’re releasing a big enhancement to our advertising technology today. Everyone knows that testing and measuring is the key to success to many marketing campaigns. Today we’re enhancing two important optimization techniques for display advertising campaigns. Network Budget Allocations – AdRoll allows advertisers to run...
What Small Businesses Don’t Know About Advertising
What Small Businesses Don’t Know About Advertising
by
on Jun 16, 2010
I used to be an advertiser for a small startup and managed a monthly budget upwards of $30K per month. At the time, I thought I knew a fair amount about the world of online advertising, but really I had just scratched the surface of...
Retargeting Report – Q1 2010
Retargeting Report – Q1 2010
by
on May 26, 2010
We believe in transparency. We believe in ROI. And with the numbers below, we think more people will become believers in retargeting. The key takeaways from this report are the following: Retargeting costs 20% less than site-targeted campaigns on a CPM basis Retargeting performs about...
AdRoll Enhancements Released Today
AdRoll Enhancements Released Today
by
on May 18, 2010
We’re pleased to announce some major enhancements to the AdRoll technology platform today. We are always working to make it easier for advertisers to achieve high ROI, and this release today is a major step forward. Segment or Group Your Visitors with a Smart Pixel...
Inc. Magazine Profiles ScotteVest’s Success With AdRoll Retargeting
Inc. Magazine Profiles ScotteVest’s Success With AdRoll Retargeting
by
on May 5, 2010
Jason Del Rey of Inc. Magazine explores how ScotteVest’s Scott Jordan uses behavioral retargeting to bring customers back to his website, increasing brand awareness and conversions. The retargeting results have surpassed Jordan’s expectations, he says. In three months, Scottevest spent about $12,000 retargeting through AdRoll...
How Do Cookies Work?
How Do Cookies Work?
by
on May 4, 2010
The Snack Pack Answer: Cookies are small files that a web server automatically sends to your computer’s web browser (think Firefox, Safari, Internet Explorer) when you browse certain websites. Cookies are stored as text files on your hard drive, and servers access them when you...
