Retargeting Opportunity: 50% of Online Shoppers Browse Before They Buy
Retargeting Opportunity: 50% of Online Shoppers Browse Before They Buy
by
on Apr 29, 2010
A study by e-tailing.com and PowerReviews details online shopping trends, specifically highlighting the importance of browsing to save time and increase confidence in purchase decisions. 50% of all online shoppers do research for at least half of the things they buy online. In addition, the...
What is the Best Ad Size?
What is the Best Ad Size?
by
on Apr 29, 2010
Ever wonder what the best performing ad size is? One of the luxuries of running campaigns for hundreds of advertisers is that we get a lot of aggregate data. In an effort to make all businesses smarter advertisers, we’d like to share some of that...
25 to Follow for the Future of Online Advertising
25 to Follow for the Future of Online Advertising
by
on Apr 22, 2010
We wanted to share some of the leading thinkers, innovators, and trend setters in the space of online advertising, with a focus on data and display. These are 25 influential and insightful tweeps that you should be following if you’re interested in the industry and...
How do you make display ads work?
How do you make display ads work?
by
on Apr 9, 2010
A former coworker said to me, “I really want display to work for us. I think there’s great potential, but right now I don’t have transparency into where our ads are showing up and we’re getting a .02% CTR. Is that bad? What’s average?” My...
CPA: Can’t get no satisfaction
CPA: Can’t get no satisfaction
by
on Apr 8, 2010
You know how online advertising works. A web user sees your perfectly targeted ad… the creative sings… the viewer’s pupils dilate… their pulse quickens… they feel a small tingle in the pit of their belly. They click with the intensity of someone making their last...
Measuring the Impact of Retargeting
Measuring the Impact of Retargeting
by
on Apr 7, 2010
We’re happy to be announcing the release of the first phase of our conversion tracking dashboard today for all advertisers on the AdRoll platform. We believe it will help our advertisers quantify the results of their retargeting campaigns because it will help answer this question:...
Retargeting: Focus on Conversion
Retargeting: Focus on Conversion
by
on Apr 7, 2010
You hear a lot about how retargeting increases conversion, but it’s hard to believe. It’s still display advertising, after all–known more for branding campaigns and awareness raising than for being attributed to conversion. That’s all beginning to change now, with new tracking capabilities and more...
Top 10 Retargeting Optimization Tips
Top 10 Retargeting Optimization Tips
by
on Mar 26, 2010
Ready to jump on board and start a retargeting campaign for your business? Advertisers are enjoying high ROI out of these campaigns, watching their CPCs drop and CTR soar as people are getting smarter about how to optimize. Search marketing has gone through years of...
PubScore for 20,000+ websites
PubScore for 20,000+ websites
by
on Mar 18, 2010
We’re always hard at work trying to make online advertising simple and effective for brands of all sizes. With traditional display advertising, you get two main benefits — awareness and traffic. The traffic is a simple formula of impressions times click-thru rate. For the awareness...
AdRoll Finds Increased ROI With Cross-Platform Retargeting
AdRoll Finds Increased ROI With Cross-Platform Retargeting
by
on Jan 27, 2010
AdRoll’s self-service, cross-platform retargeting solution RoundTrip delivers 30% higher ROI over a single network solution. SAN FRANCISCO, Jan. 27 /PRNewswire/ — AdRoll’s RoundTrip, the retargeting solution for brands of all sizes, has found that cross-platform retargeting campaigns deliver better ROI than retargeting on a single...
2010 Predictions
2010 Predictions
by
on Jan 25, 2010
2009 was a big year at AdRoll. While we’ve watched display advertising come back into vogue, it’s been awesome to see our team innovate and develop the best display-based solutions for a growing range of SMB marketers. As we’re gearing up for another big year...
How to create a successful banner ad
How to create a successful banner ad
by
on Dec 2, 2009
A lot of advertisers ask us how to build a great banner ad, and we’re happy to help. Your customers see hundreds of ads daily, and it’s hard to make a good impression. A successful online ad campaign needs quality banner ads, so we’ve come...
