The Honor Roll: What is an Incrementality Test?
The Honor Roll: What is an Incrementality Test?
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on Jul 20, 2012
One of our primary goals here on the AdRoll blog is to keep our readers up to speed on all things retargeting. That’s why we’re super excited about our new, bi-monthly, educational video series, ‘The Honor Roll’, where we’ll cover topics in online advertising and...
AdRoll Named eTail Rising Star 2012
AdRoll Named eTail Rising Star 2012
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on Jul 3, 2012
We’re thrilled to announce that AdRoll has been recognized as an eTail Rising Star Start-up Company by the eTail community! To keep a pulse on the ever-changing landscape of retail technology, eTail polled its community to identify ‘rising star’ brands that are indispensable to their...
A Peek Inside AdRoll’s HQ, ShangRolla
A Peek Inside AdRoll’s HQ, ShangRolla
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on Jun 26, 2012
As we discussed on the blog last week, we’ve been doing some major hiring at AdRoll in order to continue scaling our technology and support our growing customer base. We’re on the constant hunt for the Bay Area’s best and brightest and have lots of...
How We Roll: Will, Over the Hump
How We Roll: Will, Over the Hump
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on Jun 7, 2012
Check out the second edition of our monthly video series “How We Roll”, featuring Will Bray, our director of ad operations. In addition to being an excellent typist and LOVING bagels, Will has played an intregal role in leading and expanding our top-notch ad ops...
Look out IRCE 2012 in Chicago!
Look out IRCE 2012 in Chicago!
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on Jun 1, 2012
The AdRoll team will be rolling out to the Windy City for the Internet Retail Conference & Exhibition hosted in McCormick Place West. IRCE is one of the largest e-commerce events with over 8,000 e-retailing executives ready to network and learn about the latest marketing practices and...
Hey NYC… Thanks for Coming Out to Adperitif!
Hey NYC… Thanks for Coming Out to Adperitif!
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on May 22, 2012
A big thanks to all the advertising industry folks who came out to Adperitif last Thursday in NYC. We lucked out with gorgeous weather, made even more enjoyable by the open-air setting on Hotel Chantelle’s rooftop! We hope you all had a chance to try...
Rollin’ in the Big Apple for New York Internet Week
Rollin’ in the Big Apple for New York Internet Week
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on May 15, 2012
The AdRoll team is in NYC this week for Internet Week 2012. Internet Week is a city-wide festival focused on the openness of the web and digital community in New York. So far, we’ve checked MediaPost’s OMMA Mobile Conference, the Digiday Conference and of course the Internet Week Opening Party,...
AdRoller Interview: J. Ryan Williams, Quiznos Superstar
AdRoller Interview: J. Ryan Williams, Quiznos Superstar
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on May 2, 2012
ShangRolla is a special place. Yes we’ve got tons of free candy, video games and a ping pong table, but it’s the people that truly make AdRoll a fun place to work. With that said, we thought it’d be fun to continue introducing you to...
AdRoll Goes Hollywood: Entertainment Retargeting
AdRoll Goes Hollywood: Entertainment Retargeting
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on Apr 27, 2012
On Monday, the AdRoll team is making a break for Hollywood — that is, Digital Hollywood. We’re heading down to Marina Del Rey for the Digital Hollywood Conference, which will take place at the Ritz Carlton. Digital Hollywood is a popular entertainment and technology conference...
Great Time at the Innovation Panel Last Night!
Great Time at the Innovation Panel Last Night!
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on Apr 25, 2012
Last night our own Suresh Khanna, VP of sales at AdRoll, participated in a panel discussion at RocketSpace on ‘Innovation: From Product to Monetization’, put on by the folks over at Betts Recruiting and the Founders Network. Suresh was joined by a number of other...
2012 Personalization Summit: Happening Now
2012 Personalization Summit: Happening Now
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on Apr 19, 2012
The Personalization Summit is a one-day forum, put on by Rapleaf,here in San Francisco. The Summit brings together 200 of the top execs, experts and influencers with a vested interest in ‘personalizing’ today’s world. Through a series of panels and interactive conversations, they’ll be exploring...
How We Roll: Greg & Boodha
How We Roll: Greg & Boodha
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on Apr 13, 2012
We have some pretty stellar, interesting characters here at ShangRolla (also known as AdRoll HQ). Given that fact, we thought it’d be fun to give you guys a little taste of the unique culture, talent and personalities behind the world’s largest retargeting platform, in the...
