Out With the Old, In With the New Dashboard
Out With the Old, In With the New Dashboard
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on Jan 29, 2013
The New Dashboard: Redesigned from the Ground Up. We’ve been really busy over here at ShangRolla. One of the largest projects that we’ve tackled is a complete redesign of the interface used to set up, measure, and manage your AdRoll campaigns. We’re excited to offer...
Actionable Analytics: An Essential Concept for Driving Conversion
Actionable Analytics: An Essential Concept for Driving Conversion
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on Mar 29, 2012
In display advertising, data can be broken into two categories; targeting, and analytics. Targeting is the act of matching up your messaging with the right customer segments. Analytics refers to how you measure the results of your actions. Now more than ever, in order to...
AdRoll Enhancements: Best in Class Retargeting Features
AdRoll Enhancements: Best in Class Retargeting Features
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on May 11, 2011
Display is evolving, and retargeting is now very much in the main stream. Brands are starting to recognize that this technology is another mandatory arrow in their marketing quiver. The reality is that retargeting greatly strengthens your other marketing efforts, and more and more brands...
AdRoll Enhancements: Self Aware Buy Flow!
AdRoll Enhancements: Self Aware Buy Flow!
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on Mar 9, 2011
A lot has changed since I joined AdRoll. We’ve grown a ton, adding more employees, more clients, and a lot more remote controlled helicopters. But we haven’t changed our focus, which is taking advanced display advertising techniques and making them easy to implement for brands...
AdRoll Enhancements: Resurrection of the Product Blog
AdRoll Enhancements: Resurrection of the Product Blog
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on Feb 10, 2011
It’s been a while, but it’s time to pump some life back into this blog. We’ve been so heads down building sweet new features for the past several months, that we forgot to talk about them. This week we had our first push on our...
