We’re Retargeting You: A Look at Our Retargeting Campaigns
We’re Retargeting You: A Look at Our Retargeting Campaigns
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on Mar 13, 2013
Well, when you’re a retargeting company, retargeting is THE most important marketing channel you have. If you’ve visited our site in the past, you’ve, more than likely, seen our own retargeting in action. Over the past couple of years, retargeting has emerged as an important...
Using Google Tag Manager with AdRoll Retargeting
Using Google Tag Manager with AdRoll Retargeting
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on Oct 5, 2012
Many of AdRoll’s advertisers deploy a large number of tags on their sites. A single site might deploy a web analytics implementation, an A/B testing tool, a lead and marketing automation tool, AdRoll for retargeting and additional marketing pixels for their paid search, affiliates and...
How to Budget and Forecast a Retargeting Campaign
How to Budget and Forecast a Retargeting Campaign
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on Oct 2, 2012
Most of AdRoll’s advertisers have specific campaign goals and targets and scale their retargeting campaign to drive as many clicks, conversions or revenue as they can while hitting these targets. That said, there are times when all of us have to stick to a budget...
Remarketing, Remessaging, Retargeting: What’s the Difference?
Remarketing, Remessaging, Retargeting: What’s the Difference?
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on Aug 30, 2012
There are quite a few terms being thrown around in the behavioral marketing space and it can get confusing to make sense of all the products and services being offered. Display advertising providers use multiple terms for similar strategies – Google calls their product “Remarketing”...
Reduce Shopping Cart Abandonment with Retargeting
Reduce Shopping Cart Abandonment with Retargeting
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on Aug 3, 2012
Why do people abandon their carts? Forrester Research reports that on average only 3% of shoppers make a purchase during their first visit to an online store. Of the remaining 97%, 71% place an item in their shopping cart but end up abandoning. So what...
