25 to Follow for the Future of Online Advertising
We wanted to share some of the leading thinkers, innovators, and trend setters in the space of online advertising, with a focus on data and display. These are 25 influential and insightful tweeps that you should be following if you're interested in the industry and where it's heading. It's an exciting time to be in the industry as technology is rapidly evolving and it pays to stay informed. Not all of these folks are strictly focused on display advertising, but they will give you a nice overview.
We've created a list at: http://twitter.com/#/list/AdRoll/future-of-display
And here it is:
Scott Meyer, CEO, Better Advertising, @scottmeyer - Agencies (w/Better Advertising) Test Industry's New 'You Are Being Targeted' Icon: As part of an industry-wide campaign:
http://bit.ly/cRY9KJ
Sam Barnett, CEO, Struq, @BarnettSam - Struq is a Finalist for Brand Innovator of the Year at the Marketing Week Engage Awards
Charlene Li, Founder, Altimeter Group @charleneli- Altimeter Webinar this Wed: Getting your company ready for social business with @jowyang @charleneli http://bit.ly/gettingready
Chris Fralic, Managing Partner, First Round Capital,
@ChrisFRC - I gained respect for @
QVC during my tour yesterday - they're a top 10 eTailer and have done realtime metrics/marketing since the early '90's
Compete,
@compete - Who's up for some late Friday data nuggets?! - tweet a domain and get a nugget back. Include
#datanugget in your tweet. Ends at 5PM EST
IAB,
@IAB -
#IABStats According to Facebook, its 400 million active users upload over 3 billion photos to the site each month.
Matt Greitzer, VP, Razofish,
@mattgreitzer - Meeting with Twitter to get a peak at their new ad platform
Adotas - Brands Still Think Display Is Icky: ADOTAS – According to a new white paper by consulting firm Winterberry Group, ...
http://bit.ly/cSnUKsJames Hritz, VP Strategy and Biz Dev at Fox - Yahoo! Reports Q1 Earnings, Display Strength; Fox Audience Network May Be For Sale Soon; ShareTh...
http://bit.ly/95xMgwAd Exchanger - CEO Morgan On Simulmedia’s Financing And Data-Driven Television Insights
http://bit.ly/bRtZHxMobile Marketing Forum http://twitter.com/MobileMktgForum - How much further can you really take SMS? Find out at
#MMAF2010 NYC on June 9
http://ow.ly/1wgOiAd Age - Spotting the Creators of Peer Influence: Everyone knows people make impressions on each other -- it's called word...
http://bit.ly/bnklcJOGILVY - Marketing India With The Rickshaw Challenge Race: If you imagine what India looks like, chances are you will pict...
http://bit.ly/9wOZBMGreenvertising, Interesting trends in Green advertising - Kraft Foods Cuts 150 Million Pounds of Packaging
http://tinyurl.com/yfo6p2wAdRoll - Good advice to determine value of retargeting...rationale is applicable to offline also...
http://bit.ly/9tFSUAJosh Breinlinger, (yours truly) Director of Product at AdRoll - Don't be Creepy (with Retargeting)
http://bit.ly/9soFlXBill Wise, Head of Right Media - 99% of the data online is wasted raw material... The marketing industry needs to gain valuable insights ACROSS people's media consumptions
OpenX - Check out Reuters's Orange Ad Market coverage and the discussion of OpenX's global ad exchange expertise.
http://bit.ly/bvsH2Z