AdRoll Blog

Have you got the flow?  As some of you may have noticed, we launched an new user flow for building targeted display advertising campaigns earlier this week.  The system allows advertisers to dive right into the process of finding sites great sites to promote their products.  It’s a work in progress and we’ve spent several [...]

Today’s push was notable in many ways. We launched several features that give advertisers more control over their campaigns. Advertisers can now choose between two optimization vectors (CTR or Exposure), control changes to campaign packaging, and remove underperforming ad spaces from their campaigns. More subtle tweaks include the ability to add a [...]

Things have been moving very quickly here at Adroll Global HQ.  We’ve recently brought on three heavy hitters into our engineering department.  Mitch Walker and Ben Ogle have joined us full time while Ljuba Milijkovic has joined us for the summer.  This additional horsepower has enabled us to pump out new features, clean up old [...]

We had a positively enormous code push at Adroll this week.  If you’re a publisher on our system, login to your account and check out how others have rated your sites.  The star-based score is the average score your site received within a given roll.  If you’re unfamiliar with the rating tool and how it [...]

Another big code push today at Adroll HQ.  Thanks to Matt’s hard work, it went down as smooth as avocado soup.  Much of our time over the last week was spent responding to the BIG changes we pushed last week, one of which resulted in me owing Matt 12 beers.  In addition to keeping the [...]