All of our customers have one thing in common — they’re smart marketers. On average, AdRoll customers earn $10 for every $1 spent on retargeting. That’s a marketing dollar well spent, no matter how you look at it.One of our favorite customers (as is apparent by the AdRollers in photo above) is Hipmunk. It’s always fun working with a company that has a fantastic product. If you aren’t familiar with them, Hipmunk is fairly new and has become the fastest-growing travel search site. Hipmunk takes a lot of the agony out of travel planning. For example, flight results are presented on a visual ‘timeline’ that allows you to select the best flight for your needs in one glance. Hotel results are shown on a map so that you can view exactly where you’ll be staying relative to the attractions you want to visit. No more sifting through a thousand travel site pop-up windows or wondering if the hotel you selected is in the boonies — hooray!
When we began working with Hipmunk, they were looking to determine if and how much retargeting could drive conversions from potential customers. Additionally, they wanted to close their user feedback loop, maximize conversions from site visitors, and increase their site audience.
To measure the impact of retargeting, AdRoll worked with Hipmunk to set up A/B incrementality tests that conclusively showed a significant lift in conversions. AdRoll also implemented segmented campaigns focused on Flight and Hotel products, while also adjusting the creative messaging and strategies based on cookie durations.
So, what were the key results?
✔ A/B test data showed a significant conversion increase — to the tune of 75% for the retargeted Search group, and an increase of 50% for the retargeted Booking group.
✔ Segmentation and cookie-duration strategies matched the right messages to the right users at the right time, yielding a 66% improvement in CPA (cost per acquisition) for the Hotel campaign.
Most of our customers have similar results. Stay tuned to the blog for more customer spotlights!