Today is an exciting day. Google has publicly enabled retargeting in AdWords and thus reinforced the technique as a “must have” for anybody who sells goods or services online. Here at AdRoll, we are thrilled that more businesses big and small will become aware of this amazing technology and its ability to drive sales.

As the pioneer in cross-platform, transparent retargeting, it’s clear to us that brands have just scratched the surface of what’s possible. We’ve built a comprehensive retargeting platform, RoundTrip, that helps brands serious about retargeting go beyond basic approaches and drive remarkable ROI. There are a number of reasons why brands choose RoundTrip:

• Cross-platform reach. RoundTrip integrates with the largest content networks online, providing you with the greatest effective reach, and the best ROI. Our case studies demonstrate a 30% cost reduction. Google is one of our content partners, but is only the 6th largest content network. And with such a mass of buyers on the Google platform, ads can get pricey.

• Let us help, or do it yourself. With RoundTrip, you always have a real person to help: our brand solutions team can help guide you design the most effective campaign for your unique business. If you prefer to be more hands-on, our self-service, intuitive dashboard offers you full-control of your campaign. It’s the best of both worlds.

• Advanced retargeting. Segment your site by products or customer types, run dynamic creative, and build optimal landing pages. Our customers more than double lift over a vanilla retargeting campaign.

• Full-transparency. You can see which sites and networks are performing best. Our platform offers clear reporting and optimizes automatically.

Whether it’s called retargeting or remarketing or just “keeping the conversation going with prospective customers”, we’re glad this remarkable technique is getting more attention by the day.

- Aaron, CEO / Co-founder