Many of AdRoll’s advertisers deploy a large number of tags on their sites. A single site might deploy a web analytics implementation, an A/B testing tool, a lead and marketing automation tool, AdRoll for retargeting and additional marketing pixels for their paid search, affiliates and other marketing channels. Managing and deploying these tags has become a huge pain point for online marketers.

Tag management systems help marketers increase efficiency by letting them manage all of their vendor tags by themselves instead of having to utilize IT and developer resources. Tags can be added or updated on-the-fly without the need to incorporate the changes in longer and more complicated code deployments.

AdRoll’s SmartPixel already works with existing tag management and we’re actively engaging with innovative startups such as Tealium, Tagman and Ensighten. On Monday, Google launched their new tag management product, Google Tag Manager, further validating an emerging space that both Forrester and Gartner previously called promising and adding efficiency to organizations.

Google Tag Manager works with both Google and non-Google tags. To start using AdRoll within the Google Tag Manager, add a new custom HTML Tag, name your tag and paste your pixel code from the AdRoll dashboard into the HTML field.

Make sure to set the tag to fire on all pages.

After you’ve saved the rule and also saved the tag, you’re ready to publish to a new container pixel.

You can then save and preview and save and publish the new container containing the AdRoll SmartPixel to your site.