The AdRoll team will be rolling out to the Windy City for the Internet Retail Conference & Exhibition hosted in McCormick Place West. IRCE is one of the largest e-commerce events with over 8,000 e-retailing executives ready to network and learn about the latest marketing practices and tools available. We will be ready at Booth #532 to dish out some cutting edge tips & strategies for those interested in leveraging their 1st party data to increase sales and build brand advocates.
When retailers hear the words “retargeting”, they tend to think of the marketing channel that brings back the 98% of browsers who don’t purchase on the website from an initial visit. However, what about past purchasers and loyal customers who haven’t recently visited? Maybe they’ve been too busy or unaware of new products. Retargeting is also meant to re-engage these site visitors who have purchased in the past—whether a month or year later. The browsers most likely to convert and become brand loyalists are those who already own one or two of a retailer’s products. Retailers just need to give them an enticing reason to come back and purchase more.AdRoll will be available at IRCE 2012 to offer advice on how to create personalized ad campaigns that maximize conversions and build brand advocates. If you happen to be at IRCE 2012 this week, come visit Booth #532 to play some skee ball, get some freebies, and see some demos on how AdRoll can help!