The AdRoll team is in NYC this week for Internet Week 2012. Internet Week is a city-wide festival focused on the openness of the web and digital community in New York. So far, we’ve checked MediaPost’s OMMA Mobile Conference, the Digiday Conference and of course the Internet Week Opening Party, where we had the chance to network with journalists, analysts and fellow marketers in the digital space.
We’re looking forward to attending quite a few more sessions in the coming days, including the 4th annual Digital Media Summit and Mozilla’s Do-Not-Track Summit. There’s no doubt that the cookie/tracking debate is a hot one. Our own Adam Berke recently wrote an article for Digiday on privacy, comparing the cookie debate to the email spam debate in the 90′s.
In addition to attending lots of events, we’re throwing our own advertising industry party on the rooftop of Hotel Chantelle Thursday night at 7. We’re planning an open bar, which will include AdRoll’s signature drink, the blue ‘AdRollarita’, yummy bites and music from DJ Tim Sweeney of DFA Records/Beats In Space. With over 200 RSVPs from industry journalists, analysts and agency folks, it should be a great time!