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[Infographic] 1,000 marketers share insights on attribution modeling

[Infographic] 1,000 marketers share insights on attribution modeling

[Infographic] 1,000 marketers share insights on attribution modeling

Marketers today are running ad campaigns across a wide range of channels, platforms, and devices, but 58% still employ single-touch attribution models (i.e., first or last click, first or last touch). Without a sophisticated attribution model taking multiple customer touch points into account, marketers are...

A holistic approach to mobile and desktop retargeting

A holistic approach to mobile and desktop retargeting

A holistic approach to mobile and desktop retargeting

Advertisers typically view their mobile and desktop campaigns as two distinct strategies with different goals and success metrics that need to be analyzed separately. But if we dig deeper, we find that a holistic, cross-device view delivers the greatest ROI. Customer behavior isn’t as simple...

Newsflash: Facebook CTA buttons really work

Newsflash: Facebook CTA buttons really work

Newsflash: Facebook CTA buttons really work

Any kind of message—email, blog, singing telegram—is more effective when it tells the person who gets it exactly how to respond. On an ad, a clear call to action (CTA) lets the audience know exactly what to expect when they click, as well as what...

AdRoll Goes Back to School with SASF New York

AdRoll Goes Back to School with SASF New York

AdRoll Goes Back to School with SASF New York

AdRoll is doing our part to make the world a better place by dedicating volunteer hours in education, professional development, and community. The AdRoll Gives Back group sets up monthly company-sponsored events for ‘Rollers to participate in, as well as recommends additional opportunities with local...

Real-Time With AdRoll CTO Volonghi On RTB’s Tech & Growing Data Pool

Real-Time With AdRoll CTO Volonghi On RTB's Tech & Growing Data Pool

Real-Time With AdRoll CTO Volonghi On RTB’s Tech & Growing Data Pool

Recently, AdRoll CTO Valentino Volonghi sat down with MediaPost‘s Tyler Loechner for a Q&A in the series Real-Time Daily. Below is a re-post of an article that appeared in MediaPost November 17, 2014. Find the original article here:  Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, a large...

AdRoll partners with Indiegogo for Giving Tuesday

AdRoll partners with Indiegogo for Giving Tuesday

AdRoll partners with Indiegogo for Giving Tuesday

This holiday season, we’re partnering with Indiegogo to help social-impact campaigns generate the funds and awareness necessary to achieve their goals. Indiegogo is a global crowdsourcing platform that helps raise awareness for groups pursuing big ideas and positive social change. We’ve partnered with them to spread the word about...

It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API

It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API

It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API

We’re excited to announce a partnership with Apple, which includes an integration with the  iAd Workbench 2.0, to bolster our mobile inventory and targeting capabilities. Almost every industry in the world is undergoing a massive transformation catalyzed by the mobile devices introduced by Steve Jobs and...

AdRoll bites into the Big Apple with sweet results

AdRoll bites into the Big Apple with sweet results

AdRoll bites into the Big Apple with sweet results

Last November, AdRoll opened its New York office to take on the big city with 18 ’Rollers bringing a fresh vibe to the local ad tech scene. Since then, the team has nearly quadrupled in size and now serves hundreds of top enterprises and agencies....

AdRoll Fights Invalid Traffic Surge, Blocks IE7

AdRoll Fights Invalid Traffic Surge, Blocks IE7

AdRoll Fights Invalid Traffic Surge, Blocks IE7

In July 2014, an invalid traffic attack on IE7 browsers began causing trouble for advertisers and marketers in the US. The attack consisted of a wave of new bots that visited legitimate sites on the IE7 browser causing ad networks to register these bots as...

AdRoll puts the “P” in big data: processing Petabytes

AdRoll puts the “P” in big data: processing Petabytes

AdRoll puts the “P” in big data: processing Petabytes

The advertising industry has undeniably become a data play, as consumers are generating valuable data with every digital interaction. We hear buzzwords like “big data,” “machine learning” and “real-time algorithms,” but little about how these puzzle pieces fit together to help marketers achieve their business...

Is Australia set to have their first ever Cyber Monday?

Is Australia set to have their first ever Cyber Monday?

Is Australia set to have their first ever Cyber Monday?

The Australian retail industry has been reinventing itself to incorporate digital channels. Up until now, as a nation we’ve preferred traditional brick and mortar stores to do our shopping. But online retail is steadily gaining pace in the Australian market.What’s happening in Australian eCommerce: The...

ad:tech NY & ’RollerDisco’s grand return to NYC!

ad:tech NY & ’RollerDisco’s grand return to NYC!

ad:tech NY & ’RollerDisco’s grand return to NYC!

Dear Manhattanites, Did you know that the last roller rink in Manhattan closed its doors nearly 7 years ago? That means that the last time you got down (while trying to stay up) was when the final Harry Potter book came out. If you’ve seen...
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