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Meet the Experts: Hiten Shah of KISSmetrics on growth hacking for marketers

Meet the Experts: Hiten Shah of KISSmetrics on growth hacking for marketers

Meet the Experts: Hiten Shah of KISSmetrics on growth hacking for marketers

Hiten Shah, co-founder of KISSmetrics and Crazy Egg, joined us last week for our webinar, “Meet the Experts: Growth Hacking Lessons for Startups and Enterprises“. Hiten has been creating and growing both self-funded and venture backed SaaS analytics businesses since 2005. As an advisor, investor, or...

Product Spotlight: Be in the Driver’s Seat of Your Campaign

Product Spotlight: Be in the Driver’s Seat of Your Campaign

Product Spotlight: Be in the Driver’s Seat of Your Campaign

At AdRoll, we believe customers should have full control over their campaigns at all times. We’re constantly improving the AdRoll dashboard to provide users with intuitive and easy-to-use tools to help optimize campaigns and drive performance. Here are three top AdRoll features that put control in...

Get Cozy with Your Customer for Valentine’s Day

Get Cozy with Your Customer for Valentine’s Day

Get Cozy with Your Customer for Valentine’s Day

Valentine’s is a big day for retail brands: on average, US consumers spend $135 on Valentine’s Day gifts for loved ones. Last year, online purchases for apparel, jewelry and gifts, and health and beauty all rose by more than 15% YoY, driven by a huge...

[Infographic] Mobile and social: The ultimate in teamwork

[Infographic] Mobile and social: The ultimate in teamwork

[Infographic] Mobile and social: The ultimate in teamwork

Even though marketers tend to discuss social and mobile as separate things, customers don’t draw the same distinction. People are far more likely to check their favorite social platform from a mobile device, and social media apps are some of the most popular ways to...

Demystifying view through conversions

Demystifying view through conversions

Demystifying view through conversions

One of the simplest ways to measure the success of your online display campaigns is to track click through conversions (CTCs), measuring customers who click an ad and then convert as a direct result. However, advertisers who also track view through conversions (VTCs) are able...

Don’t fumble on strategy: 4 tips for Super Bowl advertising success without a supersized budget

Don’t fumble on strategy: 4 tips for Super Bowl advertising success without a supersized budget

Advertising’s biggest day of the year is almost upon us. While consumers are stocking up on beverages and chicken wings, advertising heavyweights are preparing to bring their A-game to the airwaves. However, you don’t have to spend $4.5 million for a 30-second commercial to capitalize...

The rise of the European programmatic marketer

The rise of the European programmatic marketer

The rise of the European programmatic marketer

Retargeting may have started as a niche marketing strategy designed to drive sales, but European marketers are discovering new ways to use retargeting and programmatic marketing to hit every goal from brand awareness to greater customer insight. So how exactly are European marketers using retargeting...

Personalized Retargeting for the Full-funnel

Personalized Retargeting for the Full-funnel

Personalized Retargeting for the Full-funnel

Users reveal a lot about their preferences as they browse the web—in the sites they visit, pages they scroll through, and search terms they enter as they surf online. With retargeting, marketers can see how a customer interacts with their site, identify that customer’s intent,...

Calling B2B brands: Trends and insights for 2015

Calling B2B brands: Trends and insights for 2015

Calling B2B brands: Trends and insights for 2015

As B2B media budgets continue to grow, with an impressive 19.5% jump in digital media spend year over year, it’s important to understand how the ecosystem can affect your company’s performance. 67.2% of B2B companies plan to ramp up their digital marketing spend this year....

Three Key Tips for Mastering the Multi-screen World

Three Key Tips for Mastering the Multi-screen World

Three Key Tips for Mastering the Multi-screen World

The article below originally appeared on January 12, 2015 in Ad Tech Press. See the original article here. Over 65% of transactions today are started on one device and finished on another, with 20% of these transactions  completed on a mobile device. This is a...

A Resolution to Align Sales and Marketing

A Resolution to Align Sales and Marketing

A Resolution to Align Sales and Marketing

It’s that time again. Time to start “hitting the gym” and “saving money.” I’m as guilty as the next guy of, every year, making a few empty resolutions of my own. By the time February rolls around, it’s back to the old routine. The best...

Survey says: Australian marketers are savvy innovators

Survey says: Australian marketers are savvy innovators

Survey says: Australian marketers are savvy innovators

Australian marketers are performance-focused innovators, adopting the full range of tools to pursue full-funnel, multi-platform, data-driven marketing strategies, according to our recent State of the Industry Report Australia. We partnered with third-party research company Qualtrics to survey 200 professional marketers in Australia across a variety...
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