New Product Spotlight: Let’s Start Where We Left Off

How often do you start something but can’t finish because something else needs your attention? All the time, right? At AdRoll, we decided to embrace life in the fast lane, and make things even easier for our busy advertisers. A lot of our advertisers begin...

AdRoll MicroAd Integration expands ad inventory access for APAC advertisers

AdRoll is now integrated with MicroAd COMPASS, the supply-side platform of MicroAd, Inc.! MicroAd, Inc. is the leading online ad platform in Asia, and MicroAd COMPASS the largest online ad inventory source in Japan. This is AdRoll’s first direct RTB integration with a local Japanese...

Optimization Tactics That Work

You keep your retargeting programs on track by measuring campaign metrics: CPA, CPC, ROI, and more. Hit those campaign goals with these optimization tactics: Personalized messaging and creative Most popular ad sizes on mobile and web. Effective ad campaigns count on great creative. But be careful:...

Bigger Reach and Greater Scale with New Facebook Upgrades

We’ve streamlined the process of setting up a Facebook ad campaign with AdRoll. Your advertising goals inspired us to tweak our workflow, which should result in better campaign performance while still giving you full control. Our beta testers have benefitted from improved Facebook ad placement...

Segmentation: the key to an effective retargeting strategy

I’ve just published the second column in my “Get with the Program(matic)” series for New Zealand’s StopPress  on programmatic ad buying and retargeting best practices. In my second edition, we talk about the basics of audience segmentation. Poor (or no) segmentation is one of the...

[Video] Using Technology to Maximize Social Media Performance

Jackie Lamping, Sr. Director of Marketing at AdRoll, joined Marketo this year at Marketing Nation Summit to discuss social media strategy in 2015. The panel, with social marketing mavericks from Hootsuite, TrackMaven, and The Pedowitz Group, came together to discuss how marketers can leverage technology...

What Mobile-first really means for marketers

The amount of time consumers spend on mobile is growing fast. According to eMarketer, mobile is second only to television for total media consumption time spent. Mobile now makes up a staggering 33% of global web traffic, and it’s estimated that two-thirds of all digital...

7 B2B Creative Best Practices to Drive Higher Conversions

B2B creative can be difficult to produce. Typically, we aren’t promoting the – conventionally – sexy or trendy products you might see in the B2C or retail world, and can’t rely on attractive images of clothing or travel destinations to drive clicks. But that doesn’t...

Update on Italian ePrivacy: Balancing Transparency and User Protection

Last year, the Italian Data Protection Authority released new guidance on complying with Italy’s cookie law and the EU’s ePrivacy Directive. The deadline for compliance, June 2,  is rapidly approaching. We’ve put together this article to make it easier for advertisers to understand Italian ePrivacy compliance....

Aaron Bell with BRW – Tech Challenges in Online Advertising

AdRoll CEO Aaron Bell with APAC Managing Director Ben Sharp at AdRoll, Sydney. Photo: Brendon Thorne. Ten years ago, AdRoll CEO and co-founder Aaron Bell set out on a mission to democratise advertising. AdRoll was envisioned as a high-performing, intuitive, affordable solution for entrepreneurs everywhere...

Tuning your Bids with Beethoven, the newest version of BidIQ™

Like a master composer relentlessly perfecting a symphony, AdRoll is continuously improving its proprietary bidding algorithm, BidIQ, to deliver pitch perfect results for customers. The latest version of BidIQ, code-named Beethoven, incorporates hundreds of new attributes to our model, driving more accurate performance predictions, and...

AdRoll Makes Fortune’s Top 10 Workplaces in Advertising and Marketing

AdRoll is #2 on Fortune’s 2015 Top 10 Workplaces in Advertising and Marketing! Great companies know it’s imperative to not only recruit top talent – but to create workplaces that develop and keep that talent. Here at AdRoll, we know that our talented employees lie...