Latest Posts

Hello from Dublin, Ireland.

Hello from Dublin, Ireland.

Hello from Dublin, Ireland.

I’ve been spending some time in AdRoll’s EMEA Headquarters office, catching up with all the amazing people we’ve hired since last October when I last visited Dublin. It’s amazing how much the team here resembles AdRoll’s San Francisco HQ in the early days… just with...

Get ready to take retargeting to the next level

Get ready to take retargeting to the next level

Get ready to take retargeting to the next level

In my day-to-day, I field a lot of questions from AdRoll customers on how to take their retargeting to the next level. After all, retargeting can give advertisers such a massive return on investment, and advertisers are eager to take advantage of everything it has...

ACTION NEEDED: Updates to Facebook Right Hand Column (RHC) Units

ACTION NEEDED: Updates to Facebook Right Hand Column (RHC) Units

ACTION NEEDED: Updates to Facebook Right Hand Column (RHC) Units

Facebook recently announced that it’s changing the Right Hand Column (RHC) unit from 100×72 pixels to 600×315, rendered as 254×133. You’ll soon be able to retarget site visitors with larger, more visually engaging ad units in the RHC. Because these ads are critical to a...

$70M of New Funds: Growing a Vision and Keeping our Roots

$70M of New Funds: Growing a Vision and Keeping our Roots

$70M of New Funds: Growing a Vision and Keeping our Roots

Today we’re proud to announce AdRoll has raised a $70M round of capital led by existing investor Foundation Capital, joined by stellar new investors IVP, Northgate, Glenmede, and Performance Equity along with existing investors Merus Capital, Accel Partners and our original angel, Peter Thiel. This...

Heartbleed Bug Notification

Heartbleed Bug Notification

Heartbleed Bug Notification

Earlier this week a security flaw in OpenSSL, a popular encryption package, was discovered. Known as the Heartbleed bug, it affected most popular online services—including ours. We completed a thorough review of our systems, patched all user-facing services, and have no evidence of any unauthorized...

Retargeting is Booming in the Financial Services Industry

Retargeting is Booming in the Financial Services Industry

Retargeting is Booming in the Financial Services Industry

Advertising spending in paid digital media by the US financial services industry will rise to $7.38 billion by 2017, according to a recent eMarketer report. The study goes on to forecast, “Between 2012 and 2017, industry spending will experience a 9.9% compound annual growth rate.”...

Rapid International Expansion in Dublin Rolls On

Rapid International Expansion in Dublin Rolls On

Rapid International Expansion in Dublin Rolls On

We certainly hit the ground running when I joined AdRoll last year, and we haven’t stopped running since. What began as an heady announcement of our plans to build a team of 100 people in Ireland at the Dublin Web Summit in October, 2013, has...

The Retargeting Playbook releases today!

The Retargeting Playbook releases today!

The Retargeting Playbook releases today!

It isn’t every day that you get to make an announcement like this: After months of hard work, deep analysis, and witty (and sometimes not-so witty) banter, Greg Fulton, Adam Berke, and I are thrilled to tell you that The Retargeting Playbook is finally available....

AdRoll prepares to make a big splash at ad:tech SF

AdRoll prepares to make a big splash at ad:tech SF

AdRoll prepares to make a big splash at ad:tech SF

Here at AdRoll we are (disco) feverishly preparing for ad:tech San Francisco, coming up on March 26-27. We will be debuting our brand new booth on the expo floor. It will include an on-site product demo and the chance to win some cool swag, Bob...

Today Sydney, tomorrow the world!

Today Sydney, tomorrow the world!

Today Sydney, tomorrow the world!

Over the past 12 months, we’ve seen unprecedented growth in the Asia-Pacific region, including 300% growth in Australia and 275% overall growth across APAC. The crazy part is that we’ve grown to 500+ Australian advertisers and agencies including Appliances Online, Clinique AU, Vend and Nitro...

LiquidAds, Solid Performance

LiquidAds, Solid Performance

LiquidAds, Solid Performance

Like the classic little black dress, personalized advertising is always in style. Over the past few months, we’ve been hard at work making our dynamic LiquidAds product more beautiful and powerful than ever. With the recent explosion in online advertising, today’s consumers are exposed to...

Retargeting Across Devices Just Got Easier

Retargeting Across Devices Just Got Easier

Retargeting Across Devices Just Got Easier

Numerous crazy industry insiders have predicted 2014 will be the year of mobile, and we couldn’t agree more. So today we are excited to announce the first of many product advancements designed to help marketers solve the new challenges presented by a multi-screen world. Over...
roll with me…

iab Member