Remember that time you had to call your credit card company to dispute a charge, but kept getting transferred? Or, how about that nettlesome customer service rep you dealt with when trying to return Aunt Suzie’s thoughtful Christmas gift because, let’s face it, you’re not...

In August 2012, AdRoll visited OR Summer Market to meet some of the top retailers and manufacturers in the sporting goods industry. As we discussed retargeting, we noticed a growing trend of traditional, established sporting goods companies pivoting their branding and marketing investments to the...

Interested in retargeting and the future of display advertising? Want to know what it’s like to work at a startup? Or, just want to meet a Roller and say hi? We’ll be rollin’ to several conferences this month and would love to chat about all...

Today’s post comes from Gracelyn Tan, Volusion.  When it comes to your ecommerce marketing strategy, you know it takes more than just a couple of emails and word of mouth to get your brand out there. You remember that it takes time and patience, but...

“We want to get 80-85% of predictions right, not 100%. Or else we calibrated our estimates in the wrong way.” — Nate Silver Going back and reading previous years prediction posts is probably not the best way to give yourself confidence to take another swing....

While we might not take ourselves too seriously here at ShangRolla, we take the opposite approach when it comes to consumer privacy – we take it very seriously. Our Approach It is our core belief that personalized advertising provides people with a more relevant and useful...

Now that we’re nearing the close of the biggest shopping season of the year, you might think you can kick up your feet and unplug your online advertising for a few weeks. While this approach may work for your gym membership, your marketing efforts still...

As they say, a picture is worth a thousand words. We’re not sure if that equation has been updated to reflect video… let alone to take into account pre-roll, post-roll, in banner, interstitial, etc… but either way, we thought a quick video message would best...

The launch of Facebook Exchange (FBX) earlier this year made great waves in the online advertising world. We’ve covered its launch and early success, developed cutting-edge technology customized for the platform, and even highlighted best practices for businesses both big and small. Haven’t had time...

This week, AdRoll will be joining top travel executives for the largest and most influential travel, tourism, and hospitality conference, PhoCusWright Conference! With the holiday season upon us, ‘Rollers will be providing plenty of holiday retargeting tips and tricks specific to the industry. Here are...

Today’s post originally appeared on Miva Merchant’s blog on Tuesday, November 6th.   What is it? Why should I use it? Earlier this year, Facebook began Beta testing and launched its new advertising platform, Facebook Exchange (FBX), with a few select technology companies. For the...