Segmentation: the key to an effective retargeting strategy

I’ve just published the second column in my “Get with the Program(matic)” series for New Zealand’s StopPress  on programmatic ad buying and retargeting best practices. In my second edition, we talk about the basics of audience segmentation. Poor (or no) segmentation is one of the...

[Video] Using Technology to Maximize Social Media Performance

Jackie Lamping, Sr. Director of Marketing at AdRoll, joined Marketo this year at Marketing Nation Summit to discuss social media strategy in 2015. The panel, with social marketing mavericks from Hootsuite, TrackMaven, and The Pedowitz Group, came together to discuss how marketers can leverage technology...

What Mobile-first really means for marketers

The amount of time consumers spend on mobile is growing fast. According to eMarketer, mobile is second only to television for total media consumption time spent. Mobile now makes up a staggering 33% of global web traffic, and it’s estimated that two-thirds of all digital...

7 B2B Creative Best Practices to Drive Higher Conversions

B2B creative can be difficult to produce. Typically, we aren’t promoting the – conventionally – sexy or trendy products you might see in the B2C or retail world, and can’t rely on attractive images of clothing or travel destinations to drive clicks. But that doesn’t...

Update on Italian ePrivacy: Balancing Transparency and User Protection

Last year, the Italian Data Protection Authority released new guidance on complying with Italy’s cookie law and the EU’s ePrivacy Directive. The deadline for compliance, June 2,  is rapidly approaching. We’ve put together this article to make it easier for advertisers to understand Italian ePrivacy compliance....

Aaron Bell with BRW – Tech Challenges in Online Advertising

AdRoll CEO Aaron Bell with APAC Managing Director Ben Sharp at AdRoll, Sydney. Photo: Brendon Thorne. Ten years ago, AdRoll CEO and co-founder Aaron Bell set out on a mission to democratise advertising. AdRoll was envisioned as a high-performing, intuitive, affordable solution for entrepreneurs everywhere...

Tuning your Bids with Beethoven, the newest version of BidIQ™

Like a master composer relentlessly perfecting a symphony, AdRoll is continuously improving its proprietary bidding algorithm, BidIQ, to deliver pitch perfect results for customers. The latest version of BidIQ, code-named Beethoven, incorporates hundreds of new attributes to our model, driving more accurate performance predictions, and...

AdRoll Makes Fortune’s Top 10 Workplaces in Advertising and Marketing

AdRoll is #2 on Fortune’s 2015 Top 10 Workplaces in Advertising and Marketing! Great companies know it’s imperative to not only recruit top talent – but to create workplaces that develop and keep that talent. Here at AdRoll, we know that our talented employees lie...

Top 10 List for Chicago in the Summer: Get Ready for IRCE 2015

We’re gearing up for IRCE in a big way and can’t wait to connect with e-tailers this June. Get the most out of your time in the windy city with these must-do’s in and outside the conference. The IRCE sessions we don’t want to miss:...

Connecting Email to Display through CRM Retargeting

Marketers are getting more out of their email lists with better messaging and increased personalization. As marketers get better about collecting and acting on first party customer data, they’re starting to see improved performance from email campaigns. Now, savvy marketers are taking this opportunity to...

Verizon Buys AOL for $4.4 Billion: Bloomberg West

This week, the nation’s biggest wireless operator, Verizon, announced a $4.4 billion deal to acquire AOL. The AOL acquisition gives Verizon two key technologies: a video streaming service and mobile advertising capabilities. AdRoll CEO Aaron Bell joined NewCo CEO John Battelle on Bloomberg West TV yesterday...

Get with the program(matic): the meaning behind the jargon

Over the next six weeks, I’ll be answering all your questions about programmatic and retargeting in my column on StopPress: Get with the program(matic). The first article, The Meaning Behind the Jargon, is online now: you can read the full article here. — Digital advertising is...