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In June, we’re rolling to a city near you!

In June, we’re rolling to a city near you!

In June, we’re rolling to a city near you!

We’re rollin’ through several cities this month and would love to chat with you. If you would like to set up a meeting to learn more about AdRoll at any of these conferences, please email salesdevelopment@adroll.com. We’ll get on it right away. IRCE | Date:...

Mobile Targeting Has Finally Arrived

Mobile Targeting Has Finally Arrived

Mobile Targeting Has Finally Arrived

This month, the iPhone celebrates its 7th anniversary of being introduced to the world. It’s incredible to look back and recall the pre-smartphone era when we couldn’t pay bills while standing in line for coffee, comparison shop while on-the-go, or otherwise instantly access information on...

Facebook Right Hand Column (RHC) Launch Postponed Until June 23

Facebook Right Hand Column (RHC) Launch Postponed Until June 23

Facebook Right Hand Column (RHC) Launch Postponed Until June 23

Facebook has delayed the launch of the Right Hand Column (RHC) ad unit from June 2 to June 23. This new launch date gives you three more weeks to transition your RHC ads from 100×72 to 600×315, which Facebook renders down to 254×133. We will...

Deciphering Retargeting on Facebook: FBX & WCA

Deciphering Retargeting on Facebook: FBX & WCA

Deciphering Retargeting on Facebook: FBX & WCA

Retargeting on Facebook has been a huge hit over the past 18+ months with advertisers adopting in droves and folding it into their broader, always-on retargeting programs. Recognizing these impressive adoption rates, Facebook now offers two ways for marketers to retarget their website audiences on...

Hello from Dublin, Ireland.

Hello from Dublin, Ireland.

Hello from Dublin, Ireland.

I’ve been spending some time in AdRoll’s EMEA Headquarters office, catching up with all the amazing people we’ve hired since last October when I last visited Dublin. It’s amazing how much the team here resembles AdRoll’s San Francisco HQ in the early days… just with...

Get ready to take retargeting to the next level

Get ready to take retargeting to the next level

Get ready to take retargeting to the next level

In my day-to-day, I field a lot of questions from AdRoll customers on how to take their retargeting to the next level. After all, retargeting can give advertisers such a massive return on investment, and advertisers are eager to take advantage of everything it has...

ACTION NEEDED: Updates to Facebook Right Hand Column (RHC) Units

ACTION NEEDED: Updates to Facebook Right Hand Column (RHC) Units

ACTION NEEDED: Updates to Facebook Right Hand Column (RHC) Units

Facebook recently announced that it’s changing the Right Hand Column (RHC) unit from 100×72 pixels to 600×315, rendered as 254×133. You’ll soon be able to retarget site visitors with larger, more visually engaging ad units in the RHC. Because these ads are critical to a...

$70M of New Funds: Growing a Vision and Keeping our Roots

$70M of New Funds: Growing a Vision and Keeping our Roots

$70M of New Funds: Growing a Vision and Keeping our Roots

Today we’re proud to announce AdRoll has raised a $70M round of capital led by existing investor Foundation Capital, joined by stellar new investors IVP, Northgate, Glenmede, and Performance Equity along with existing investors Merus Capital, Accel Partners and our original angel, Peter Thiel. This...

Heartbleed Bug Notification

Heartbleed Bug Notification

Heartbleed Bug Notification

Earlier this week a security flaw in OpenSSL, a popular encryption package, was discovered. Known as the Heartbleed bug, it affected most popular online services—including ours. We completed a thorough review of our systems, patched all user-facing services, and have no evidence of any unauthorized...

Retargeting is Booming in the Financial Services Industry

Retargeting is Booming in the Financial Services Industry

Retargeting is Booming in the Financial Services Industry

Advertising spending in paid digital media by the US financial services industry will rise to $7.38 billion by 2017, according to a recent eMarketer report. The study goes on to forecast, “Between 2012 and 2017, industry spending will experience a 9.9% compound annual growth rate.”...

Rapid International Expansion in Dublin Rolls On

Rapid International Expansion in Dublin Rolls On

Rapid International Expansion in Dublin Rolls On

We certainly hit the ground running when I joined AdRoll last year, and we haven’t stopped running since. What began as an heady announcement of our plans to build a team of 100 people in Ireland at the Dublin Web Summit in October, 2013, has...

The Retargeting Playbook releases today!

The Retargeting Playbook releases today!

The Retargeting Playbook releases today!

It isn’t every day that you get to make an announcement like this: After months of hard work, deep analysis, and witty (and sometimes not-so witty) banter, Greg Fulton, Adam Berke, and I are thrilled to tell you that The Retargeting Playbook is finally available....
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