Challenges in digital attribution measurement

Despite the importance of tracking performance across channels, only 54% of marketers have an attribution system in place. This is because creating a holistic digital attribution system is a challenge. Today’s consumer has an increasingly device-agnostic buy cycle, with multiple interactions taking place across a...

[Infographic] Mobile Retargeting Trends and Performance in Australia

In 2014, Australians spent  52% of their digital screen time on mobile—a number likely to increase in 2015. Meanwhile, marketers struggle to build analytics to show returns from a still-developing medium. When 67% of consumers start shopping on one device (or in a store) and...

Marketo’s VP of Demand Generation on Ad Creative that Inspires

In the age of big data, predictive analytics, and real-time personalization, marketing has become both a left- and right-brain profession. Modern advertising needs a healthy balance of creativity and technological proficiency to prosper. Creative marketers have access to more data on their customers than ever...

AdRoll Makes Fortune’s List of 100 Best Workplaces for Millennials

We are excited to be named one of the nation’s top 100 best workplaces for millennials by Fortune Magazine! What makes AdRoll such a great place to work? We asked some of our favorite (well, they’re all our favorite) millennials: Jesse Vaughan, Web Designer Working at AdRoll is...

Creativity and Data Collide at Cannes: How are marketers approaching creativity in the era of Big Data?

Cannes Lions has long been the Oscars of advertising, celebrating elegant creative campaigns that tug on our heartstrings or make us laugh. This year, the festival has broadened its scope to embrace the technology sector and recognize the role big data plays in the modern...

Crossing over from Flash to HTML5 for Cross-Device Compatibility

The proprietary Flash platform has played a key role in the early evolution of the web. However, in the last decade, the inertia of Flash has caused substantial challenges as consumer behavior has moved progressively to mobile platforms, which do not support Flash for a...

Top 3 Must-Visit Sessions at Performance Marketing Insights Europe 2015

We’re gearing up for Performance Marketing Insights Europe 2015 in a big way here at AdRoll! Not only is the event taking place in Berlin (where I used to live!) but the agenda is jam-packed with some fantastic sessions lead by marketing professionals from over...

5 Tips for Travel Brands to Stay Hot in Every Season

Travel brands experience a lot of fluctuation in demand throughout the year. Stand out during peak seasons and stay popular when general demand is low with these 5 seasonal marketing tips: 1. Stay Prepared Putting together a seasonality calendar is one method to help you...

Q&A: How Namely prioritizes B2B marketing efforts

Namely, a leading HR, payroll, and benefits platform providing modern solutions for growing companies, recently made news for raising two funding rounds in 90 days: a reflection, in this case, of its fast growth in serving HR departments in the mid-market space. Amy Rosenberg, Marketing...

Introducing AdRoll Prospecting and the IntentMap™, an Entirely New Way to Do Customer Acquisition

Finding new customers online is hard. Existing tools are expensive, complicated, or even worse, a total black box. Factor in the cost of targeting data and accessing large scale audiences, and there are virtually no good, cost-effective options to attract new customers. Until now. I’d...

How to Scale Retargeting Campaigns Without Sacrificing Efficiency

Marketers are often faced with the question: should I be targeting a small amount of users to solve for strict performance goals, or optimizing for scale to maximize reach and grow my business? With display advertising and retargeting, these may sometimes seem like conflicting objectives,...

New Product Spotlight: Let’s Start Where We Left Off

How often do you start something but can’t finish because something else needs your attention? All the time, right? At AdRoll, we decided to embrace life in the fast lane, and make things even easier for our busy advertisers. A lot of our advertisers begin...