Re-Engage Potential Customers with Facebook Exchange (FBX)
Re-Engage Potential Customers with Facebook Exchange (FBX)
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on Nov 7, 2012
Today’s post originally appeared on Miva Merchant’s blog on Tuesday, November 6th. What is it? Why should I use it? Earlier this year, Facebook began Beta testing and launched its new advertising platform, Facebook Exchange (FBX), with a few select technology companies. For the...
AdRoll Named #1 Fastest-Growing Company in the Bay Area by SF Business Times
AdRoll Named #1 Fastest-Growing Company in the Bay Area by SF Business Times
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on Oct 26, 2012
Today, I’m very excited to announce that AdRoll has been named the #1 fastest-growing private company in the Bay Area by the San Francisco Business Times in their 2012 ‘Fast 100’ listing. I didn’t think this year could get any better following our Inc. 500...
How We Roll: Alex “Street Fighter” Wolfe
How We Roll: Alex “Street Fighter” Wolfe
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on Oct 24, 2012
Meet Alex Wolfe, AdRoll’s Director of UX/UI and Street Fighter champion. When not hacking away, Alex challenges other ‘Rollers to heated games of the venerable arcade game. What does Alex like most about AdRoll? Check out the following video! Want to work at AdRoll? Check...
Art and the Algorithm: Leveraging RTB to Boost Creative Performance on Facebook Exchange
Art and the Algorithm: Leveraging RTB to Boost Creative Performance on Facebook Exchange
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on Oct 17, 2012
Today’s post originally appeared on FBPPC.com on Tuesday, October 16th. In the world of RTB and programmatic buying, creative is often treated as an afterthought. However, creative strategy can impact campaign ROI as much as a well-refined bidding algorithm. That’s not to say that creative...
LiquidAds on Facebook Exchange (FBX): First Advertisers to use Dynamic Ads See Click-Through Rates Double
LiquidAds on Facebook Exchange (FBX): First Advertisers to use Dynamic Ads See Click-Through Rates Double
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on Oct 9, 2012
Here at AdRoll, we believe the more personalized the advertising, the better the performance. Our goal is to make personalized advertising easy and intuitive for every brand — no matter the size. This approach gives smaller brands access to this powerful technology for the first...
Adam Berke, AdRoll’s President, Speaking at Conversion Conference
Adam Berke, AdRoll’s President, Speaking at Conversion Conference
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on Oct 8, 2012
If you’re one of the digital marketers attending Conversion Conference in Ft. Lauderdale, look out for AdRoll’s President, Adam Berke! He’ll be speaking on Wednesday, October 10th at 3:30pm about Advanced Retargeting Strategies that You Should Have Implemented Yesterday. Check out his guest post on...
Using Google Tag Manager with AdRoll Retargeting
Using Google Tag Manager with AdRoll Retargeting
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on Oct 5, 2012
Many of AdRoll’s advertisers deploy a large number of tags on their sites. A single site might deploy a web analytics implementation, an A/B testing tool, a lead and marketing automation tool, AdRoll for retargeting and additional marketing pixels for their paid search, affiliates and...
How to Budget and Forecast a Retargeting Campaign
How to Budget and Forecast a Retargeting Campaign
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on Oct 2, 2012
Most of AdRoll’s advertisers have specific campaign goals and targets and scale their retargeting campaign to drive as many clicks, conversions or revenue as they can while hitting these targets. That said, there are times when all of us have to stick to a budget...
Rollin’ out Retargeting on Facebook Exchange (FBX)
Rollin’ out Retargeting on Facebook Exchange (FBX)
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on Sep 14, 2012
Here at AdRoll, we strive to build marketing technology that is not only powerful and effective, but also a delight to implement and use. Recently, we had the opportunity to apply this philosophy to one of the most exciting developments in the digital advertising space...
Rolling to Travel Distribution Summit
Rolling to Travel Distribution Summit
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on Sep 12, 2012
Watch out Las Vegas! Brand Solutions Specialists Cathy Tennes and Stephen Baum are dropping by Sin City for EyeforTravel’s Travel Distribution Summit N. America. The Summit brings together some of the top marketers from leading hotels, airlines, cruises, destinations and travel technology companies. Interested in...
Recommendations Too Good to Regift: Holiday Retargeting Strategies
Recommendations Too Good to Regift: Holiday Retargeting Strategies
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on Sep 6, 2012
Here are a few recommendations to ramp up your holiday retargeting campaign: Make sure you have creative to promote your holiday deals Oftentimes advertisers think it’s enough to simply ramp up their budgets to drive holiday shoppers to their website. However, you’ll see higher ROI...
Rollers Hit the Mile-High City for Shop.org!
Rollers Hit the Mile-High City for Shop.org!
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on Sep 5, 2012
The AdRoll team will be heading to Denver, Colorado next Monday for Shop.org’s Annual Summit at the Colorado Convention Center [9/10-9/13]. With over 4,000 attendees and 200 exhibitors, AdRoll will be bringing our A-game with President Adam Berke, Director of Biz Dev Ryan McDermott, and...
