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AdRoll Extends Dynamic Creative to Facebook Mobile

AdRoll Extends Dynamic Creative to Facebook Mobile

AdRoll Extends Dynamic Creative to Facebook Mobile

It’s easy to make the case for retargeting on mobile: the advertisers who do it see 23% more clicks and 8% more conversions. Compelling as that is, 46% of marketers aren’t retargeting on mobile yet. Why? 1 in 5 of them are holding out for...

AdRoll Selected as Facebook Marketing Partner

AdRoll Selected as Facebook Marketing Partner

AdRoll Selected as Facebook Marketing Partner

AdRoll becomes badged Facebook Marketing Partner with Ad Technology and Facebook Exchange (FBX) specialties. Our mission at AdRoll is to help businesses reach potential customers wherever they go online, and with 1.39 billion active users worldwide, Facebook® is a crucial part of that mission. So...

5 big-time retargeting tips for SMB advertisers

5 big-time retargeting tips for SMB advertisers

5 big-time retargeting tips for SMB advertisers

In the early days of digital advertising, only massive brands with equally massive ad budgets could afford to buy expensive online ad impressions. But thanks to RTB technology and greater inventory, small and medium businesses (SMBs) can now get in on the game. With the...

Think Outside the Inbox: Extend Retargeting Campaigns with Your CRM Email Lists

Think Outside the Inbox: Extend Retargeting Campaigns with Your CRM Email Lists

Think Outside the Inbox: Extend Retargeting Campaigns with Your CRM Email Lists

Here’s a scary statistic: 80% of promotional emails are never opened. While email marketing has never been more popular, advertisers find that their messages are increasingly lost in the volume of material flowing into customer inboxes. What if you could leverage your customer emails in...

Meet the Experts: Hiten Shah of KISSmetrics on growth hacking for marketers

Meet the Experts: Hiten Shah of KISSmetrics on growth hacking for marketers

Meet the Experts: Hiten Shah of KISSmetrics on growth hacking for marketers

Hiten Shah, co-founder of KISSmetrics and Crazy Egg, joined us last week for our webinar, “Meet the Experts: Growth Hacking Lessons for Startups and Enterprises“. Hiten has been creating and growing both self-funded and venture backed SaaS analytics businesses since 2005. As an advisor, investor, or...

Product Spotlight: Be in the Driver’s Seat of Your Campaign

Product Spotlight: Be in the Driver’s Seat of Your Campaign

Product Spotlight: Be in the Driver’s Seat of Your Campaign

At AdRoll, we believe customers should have full control over their campaigns at all times. We’re constantly improving the AdRoll dashboard to provide users with intuitive and easy-to-use tools to help optimize campaigns and drive performance. Here are three top AdRoll features that put control in...

Get Cozy with Your Customer for Valentine’s Day

Get Cozy with Your Customer for Valentine’s Day

Get Cozy with Your Customer for Valentine’s Day

Valentine’s is a big day for retail brands: on average, US consumers spend $135 on Valentine’s Day gifts for loved ones. Last year, online purchases for apparel, jewelry and gifts, and health and beauty all rose by more than 15% YoY, driven by a huge...

[Infographic] Mobile and social: The ultimate in teamwork

[Infographic] Mobile and social: The ultimate in teamwork

[Infographic] Mobile and social: The ultimate in teamwork

Even though marketers tend to discuss social and mobile as separate things, customers don’t draw the same distinction. People are far more likely to check their favorite social platform from a mobile device, and social media apps are some of the most popular ways to...

Demystifying view through conversions

Demystifying view through conversions

Demystifying view through conversions

One of the simplest ways to measure the success of your online display campaigns is to track click through conversions (CTCs), measuring customers who click an ad and then convert as a direct result. However, advertisers who also track view through conversions (VTCs) are able...

Don’t fumble on strategy: 4 tips for Super Bowl advertising success without a supersized budget

Don’t fumble on strategy: 4 tips for Super Bowl advertising success without a supersized budget

Advertising’s biggest day of the year is almost upon us. While consumers are stocking up on beverages and chicken wings, advertising heavyweights are preparing to bring their A-game to the airwaves. However, you don’t have to spend $4.5 million for a 30-second commercial to capitalize...

The rise of the European programmatic marketer

The rise of the European programmatic marketer

The rise of the European programmatic marketer

Retargeting may have started as a niche marketing strategy designed to drive sales, but European marketers are discovering new ways to use retargeting and programmatic marketing to hit every goal from brand awareness to greater customer insight. So how exactly are European marketers using retargeting...

Personalized Retargeting for the Full-funnel

Personalized Retargeting for the Full-funnel

Personalized Retargeting for the Full-funnel

Users reveal a lot about their preferences as they browse the web—in the sites they visit, pages they scroll through, and search terms they enter as they surf online. With retargeting, marketers can see how a customer interacts with their site, identify that customer’s intent,...
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