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5 Simple PPC Optimization Tips for E-commerce Campaigns

5 Simple PPC Optimization Tips for E-commerce Campaigns

5 Simple PPC Optimization Tips for E-commerce Campaigns

This is a guest post by Jana Fung, Marketing Manager at MixRank. PPC strategy for e-tailers can be overwhelming; especially when there are millions of keywords you’re managing within hundreds of thousands of campaigns. And, although revamping campaigns and creative strategy sounds like an attractive...

Ad Hacks Too Good to Pass Up

Ad Hacks Too Good to Pass Up

Ad Hacks Too Good to Pass Up

When it comes to startups, marketing efforts need to be as innovative as the products themselves. However, startups also need to be cautious given limited funds and resources. Here at AdRoll, we understand scrappy and know that marketers need to stretch their dollars. And, while...

Where in the World is AdRoll?

Where in the World is AdRoll?

Where in the World is AdRoll?

We’ll be rollin’ through several conferences this month and would love to chat with you! Drop us a line if you’ll also be in the area! SMX Advanced | 6/11-6/12 | Bell Harbor International Conference Center, Seattle, WA Adam Berke, President of AdRoll, will be...

Retargeting With Social Ads Has Arrived

Retargeting With Social Ads Has Arrived

Retargeting With Social Ads Has Arrived

Retargeting in the News Feed is the next frontier in Facebook advertising. Last week, we announced that advertisers of all sizes can now create News Feed campaigns in the self-service dashboard or with the help of our Account Management teams, and have seen extraordinary results...

Ready for DIY Facebook Exchange News Feed Ads?

Ready for DIY Facebook Exchange News Feed Ads?

Ready for DIY Facebook Exchange News Feed Ads?

Two weeks ago, we announced a Facebook ads game-changer. Because of our status as a FBX Qualified Company, we were able to bring retargeting to the News Feed, the most premium location on Facebook. Today, I’m thrilled to announce that we’re opening up this powerful...

Rollin’ Out Retargeting in Facebook’s News Feed

Rollin’ Out Retargeting in Facebook’s News Feed

Rollin’ Out Retargeting in Facebook’s News Feed

Today, we’re excited to roll out retargeting in Facebook’s News Feed. With Page Post Link Ads (PPLA) powered by Facebook Exchange (FBX), advertisers can now re-engage prospective customers with a new, high-quality ad unit in the most prominent location on Facebook. Even prior to gaining...

Check out Adam Berke on Growth Hacker TV

Check out Adam Berke on Growth Hacker TV

Check out Adam Berke on Growth Hacker TV

Growing a successful startup isn’t easy. For every success you hear about, there are dozens of failures that you don’t. In a segment on Growth Hacker TV, a new learning platform featuring expert growth advice from red hot startups like Facebook, DropBox, Udemy, etc., President...

Where in the World is AdRoll?

Where in the World is AdRoll?

Where in the World is AdRoll?

We’ll be rollin’ through several conferences this month and would love to chat with you! Drop us a line if you’ll also be in the area! iMedia Agency Summit | Date: 5/5-5/8 | Location: Hyatt Lost Pines Resort & Spa, Austin, Texas eTail Latin America...

AdRoll Named “Best Place to Work” by San Francisco Business Times

AdRoll Named "Best Place to Work" by San Francisco Business Times

AdRoll Named “Best Place to Work” by San Francisco Business Times

I’m excited to share today that AdRoll has been named “Best Place to Work” by the SF Business Times, reaching the top tech company spot in the mid-sized category. The Times’ rankings are based on anonymous, voluntary satisfaction surveys on areas such as personal growth,...

AdRoll Now Available Through Marketo’s LaunchPoint

AdRoll Now Available Through Marketo's LaunchPoint

AdRoll Now Available Through Marketo’s LaunchPoint

Today, we’re happy to announce our partnership with Marketo, the leading provider of marketing automation and sales effectiveness software. Understanding that marketers use a multitude of tools to do their job these days, Marketo created Launchpoint, an ecosystem of compelling solutions for marketers. It’s our mission...

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

“I'm gonna pop some tags Only got twenty dollars in my pocket” - Macklemore “Thrift Shop”  While rapper Macklemore hasn’t spent time working in online marketing himself, this chorus couldn’t be more relevant to our space. Today, marketing technology is all about popping tags –...

Quick Tips for B2B Retargeting Success

Quick Tips for B2B Retargeting Success

Quick Tips for B2B Retargeting Success

Though online retailers were the earliest adopters of advanced retargeting strategy, B2B companies are now joining the ranks at a breakneck pace. The ability to leverage intent data, or information about people’s interests and purchasing intentions based on their interactions with an advertiser’s website, is...
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