Intro to Multi-touch Attribution

Today’s consumer has an increasingly device-agnostic buy cycle, interacting with brands from a wide range of mobile and desktop devices. Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to...

Showing our Spirit: AdRoll Spirit Week

AdRoll’s Culture Club is a social group that brings together representatives in each office to coordinate fun events and activities for our fellow Rollers. We’ve arranged everything from wine clubs to dog shows, ice cream socials to Thanksgiving dinners, flag football to yoga sessions. We...

Marketing Week Live 2015: Retail, retargeting and ROI

Online retail is more crowded than ever before, and marketers have their work cut out for them to help their brands stand out from the crowd, attract new customers, and – even more crucially – keep them. At this year’s Marketing Week Live event from...

AdRoll is an SF Business Times Best Places to Work, Three Years in a Row

This is my favorite kind of news. For the third year in a row, AdRoll has been named one of the San Francisco Business Times’ Best Places to Work. This year, AdRoll was ranked among the top large (large? when did that happen) companies in...

The TV Advertising Landscape Is Changing Just as Quickly as Our Viewing Habits

This article was originally published in AdWeek blog network LostRemote by author Adam Flomenbaum April 22, 2015. You can view the original article here. While most of the recent TV news has, rightfully so, surrounded over-the-top and unbundling changes, equally as compelling are the advances...

How CRM Is Bringing Down The Walls

This article originally appeared in AdExchanger, April 9th, 2015. See original article here. “Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. The new ways that marketers are leveraging customer relationship management (CRM)...

Top Tips: How Tech Can Transform Retail Operations

EMEA Marketing Director Shane Murphy shares some insights on the value of digital marketing at the Smart Business Show taking place this week in Dublin, Ireland. There is a massive opportunity for retailers to increase investment online and capture new markets in a world where...

OneRoll: Communication Techniques for Global Teams with Anne Ricketts

Last year, AdRoll launched our diversity club, OneRoll, to promote and encourage a more diverse work environment through focus on hiring, community outreach, and workplace development. As a part of our efforts, we kicked off our very own speaker series to start a dialogue within the wider...

AdRoll Joins Google in Creating a Seamless Advertising Ecosystem with the Official Launch of HTTPS/SSL

AdRoll’s strategic migration to encrypted servers reduces the complexity of advertising in a secure environment for advertisers and provides a safer browsing experience to users AdRoll, the world’s most widely adopted retargeting platform, today announced that all AdRoll display ad inventory will be encrypted to...

Q&A: Creative Best Practices for Digital Marketers

What makes an ad stand out? Josh Miguel, digital marketing manager, and Marcio Chiaradia, sr. e-commerce marketing manager from Onestop, joined AdRoll’s Chris Staton to discuss the dos and don’ts of creating ad creative that performs. Q: What is your approach to Facebook ads, given...

Improve Search Ad Performance with Ad Extensions

Over the years, ad extensions have proven to be simple and effective ways of increasing performance with relatively little effort. Ad extensions work by either appending search ads with additional information, or by allowing users to interact with ads in different ways, such as displaying...

Around the World in 100 Milliseconds or Less

Last week, AdRoll CTO Valentino Volonghi spoke at Amazon Web Services AWS Summit on how we’ve used AWS technologies and innovations to help scale our business worldwide. Check out the video and Valentino’s commentary below: AdRoll is a marketing platform that helps businesses of all sizes,...