Navigating the Marketing Waters Successfully marketing a travel product online can come with a number of hurdles. With 61% of users researching their travel plans online, and 51% booking online, brands are constantly vying to stay top-of-mind for consumers. Digital platforms offer marketers, big or...

Though we’ve just rolled into August, many retailers are beginning to close out their back to school sales. However, most parents and kids haven’t started shopping! According to “Back-to-School: More Spending, More Waiting” on MediaPost,  three quarters of Brand Key’s survey respondents expect to wait until...

Watch out Outdoor Retailer Summer Market – AdRoll outdoor aficionados Adam, Will, and Rich will be rolling through the Salt Palace Convention Center in Salt Lake City, Utah tomorrow to chat about retargeting and dish out some tips to drive Q4 & holiday sales for...

Marketers often tell us that creative is a major pain point in the ad creation process. From conception to launch, ensuring that ads are creative and engaging can be a challenging and tedious process. If your ads are too generic, they won’t have much impact...

One of our primary goals here on the AdRoll blog is to keep our readers up to speed on all things retargeting. That’s why we’re super excited about our new, bi-monthly, educational video series, ‘The Honor Roll’, where we’ll cover topics in online advertising and...

As you may have seen, last week AdRoll announced $15M in new funding from Foundation Capital, Merus Capital and Accel Partners. We also spoke with the media about how we plan to use the new funding, which includes further expansion into verticals like Entertainment —...