Visitor’s Guide to the Marketing Nation Summit

Marketo Marketing Nation is upon us! You’ve booked your tickets, registered for your badge, and (hopefully) found space in a hotel. With everything going on during this 3-day whirlwind, figuring out how best to navigate the Summit can be a challenge. Luckily, we’ve put together...

Advanced Segmentation Strategies to Organize User Intent

Basic URL segments—based on specific pages users visited on your website—are easy to build, and a simple way to organize user intent to deliver targeted ads. But there may be certain cases in which your website doesn’t cater to URL segmentation, or you want to...

Q&A: Wpromote CEO Michael Mothner’s Top Tips for Display

What influences customers more—search or display advertising? It can be challenging to determine the right mix, and even more challenging to attribute credit correctly. Michael Mothner, Co-founder and CEO of Wpromote, joined us recently in our webinar, 10 Tactics to Marry Search and Display, to share...

Introducing the RollScape, a tool for making sense of logo slides.

In the dynamic world of advertising and marketing technology, logo slides have become an essential tool for making sense of the fast moving industry landscape. However, since the barrier to creating a logo slide is low, we have seen a proliferation of entrants into the...

New Product Spotlight: Productivity looks good on you

Everybody loves new features—especially when those shiny new capabilities come with better usability. This month’s Product Spotlight focuses on four new AdRoll features that are going to help you be more productive: 1. Bulk Ad Editing Say goodbye to time-consuming and repetitive individual edits. Now you...

Testing Success: How MaxCDN Found New Ways to Drive Revenue

A/B Testing is essential for data-driven marketers who want to understand what works well for their audiences. We chatted with Kris Kayyal, growth marketer at MaxCDN, who had some killer insights on using A/B testing tools to drive key business goals. What are some things...

Meet that Roller: Aviva, AdRoll Engineering

Wonder what it’s like to work on the AdRoll team? Hopefully, our new ‘Meet that ‘Roller’ series will provide some insights into life at AdRoll. Name: Aviva Lipkowitz ‘Roller since: October, 2014 I’m an engineer on the Internal Tools team, working to make life easier...

Put Away That Credit Card: AdRoll Accepts PayPal

At AdRoll we want to make our customers’ lives as easy as possible. That’s why we work to make our billing services as intuitive and convenient as our products. In that spirit, we are excited to announce that we have partnered with PayPal to launch...

How Japan is Embracing Retargeting

In markets around the world, retargeting has been helping marketers make the shift from traditional trial-and-error programs to real-time programmatic campaigns. But how can it serve the unique needs of Japanese advertisers? We partnered with third-party research firm Qualtrics to survey 200 professional Japanese marketers,...

#FearlessLadyLeaders: AdRoll execs defy gravity

To celebrate Women’s History Month, AdRoll execs Stacey Manes and Stephanie King will participate in Outward Bound California’s second annual City Skyline Challenge in the largest gathering of female rappellers in San Francisco history. We are calling on other women leaders in technology to take...

[Infographic] How marketers view attribution

Early attribution models relied on binary they-bought-it-or-they-didn’t figures to measure how successful a campaign had been—but the path the customer takes to a purchase isn’t binary. People are exposed to ads and marketing messages from three, four, 10 sources every day—phones, tablets, computers, TVs, and...

Building Community with June Jordan High School

AdRoll Gives Back is always on the lookout for opportunities to get involved in our community. Which is why we’re so excited about Circle the Schools, an initiative that pairs tech companies with underserved public schools across San Francisco to introduce students to opportunities in...