Connecting Email to Display through CRM Retargeting

Marketers are getting more out of their email lists with better messaging and increased personalization. As marketers get better about collecting and acting on first party customer data, they’re starting to see improved performance from email campaigns. Now, savvy marketers are taking this opportunity to...

Verizon Buys AOL for $4.4 Billion: Bloomberg West

This week, the nation’s biggest wireless operator, Verizon, announced a $4.4 billion deal to acquire AOL. The AOL acquisition gives Verizon two key technologies: a video streaming service and mobile advertising capabilities. AdRoll CEO Aaron Bell joined NewCo CEO John Battelle on Bloomberg West TV yesterday...

Get with the program(matic): the meaning behind the jargon

Over the next six weeks, I’ll be answering all your questions about programmatic and retargeting in my column on StopPress: Get with the program(matic). The first article, The Meaning Behind the Jargon, is online now: you can read the full article here. — Digital advertising is...

Tech Talks: Lee Byron on Immutable.js

Since June 2014, the AdRoll Engineering team has been hosting Tech Talks every other Tuesday – give or take – where members of our team share about a technology, project, or tool they’re excited about. We’ve been lucky enough to have a number of developers...

6 tips for making better marketing decisions with data

This article was originally published May 05 2015 on iMedia Connection. If you listen to marketing community buzz, you may get the impression that big data is the magic key that unlocks the industry’s greatest mystery – understanding your customers. If only it were that...

A Refresher Course in Retargeting

We all know that retargeting works: 92% of marketers compare retargeting favorably to search, and 92% say that retargeting performs the same as or better than other display campaigns. But how, exactly, does it do that magic? What is retargeting? Retargeting lets you selectively advertise...

Insights from Marketing United 2015

Last week, Greg Fulton, Eric Nash and myself traveled to Nashville to attend Marketing United, a conference hosted by the wonderful folks at Emma. The conference attendees we encountered were a fantastic mix of marketers that Silicon Valley rarely sees or even thinks about. Many...

Intent Data: How to define, collect, and use

We all know there is no shortage of data for marketers. Data provides realms of useful insights around customer behavior and habits. But what should be a focus, and how do marketers uncover the gold nuggets? To begin, look within… Not all data is created...

Mother’s Day 2015: What Retailers Need to Know

Mother’s Day is the 3rd biggest retail holiday of the year. Last year, the average US consumer spent $163 on presents for mom, for a combined total of $20 billion on Mother’s Day gifting. This year is expected to be even bigger, with 76% of...

New Product Spotlight: Budget Calculator

One of the most frequent questions that advertisers ask is: “My site has x number of visitors. So, what should my budget be?” It sounds like a great question to be asked, but the answer is far more complicated than you might think. If we...

Q&A with CTO Valentino Volonghi: Big plans for big data

AdRoll CTO Valentino Volonghi gets real about AdRoll’s plans for big data. Q: When did you start working at AdRoll, and what had you been doing before then? VV: In 2006, I moved to the US from Italy to work on AdRoll’s real-time bidding algorithm....

Intro to Multi-touch Attribution

Today’s consumer has an increasingly device-agnostic buy cycle, interacting with brands from a wide range of mobile and desktop devices. Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to...