A Peek Inside AdRoll’s HQ, ShangRolla
A Peek Inside AdRoll’s HQ, ShangRolla
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on Jun 26, 2012
As we discussed on the blog last week, we’ve been doing some major hiring at AdRoll in order to continue scaling our technology and support our growing customer base. We’re on the constant hunt for the Bay Area’s best and brightest and have lots of...
Lots of New ‘Rollers in the House!
Lots of New ‘Rollers in the House!
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on Jun 22, 2012
The past few months have been a thrill at AdRoll, as we continue to build out our engineering, marketing, sales and operations teams. We’ve experienced a 334% increase in our customer base from 2011 to 2012, and have done some serious hiring to keep up...
Retargeting for Sporting Events and Ticket Sales
Retargeting for Sporting Events and Ticket Sales
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on Jun 19, 2012
With the NBA finals in full swing (c’mon OKC!), it’s a good time to take a look at how retargeting can impact sporting events and ticket sales. Retargeting can be an extremely effective advertising tool for college and professional sports teams, even in the off-season,...
Top Tips for Startup Marketing
Top Tips for Startup Marketing
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on Jun 14, 2012
Last night, I participated in a TechCrunch Meetup panel on “Marketing for Startups“, hosted and moderated by the folks at EFactor. Other than myself, the Director of Marketing at AdRoll, the panel participants talking about startup marketing included Lisa Abramson, director of marketing at Rhythm;...
Five Tips to Enhance Financial Retargeting Campaigns
Five Tips to Enhance Financial Retargeting Campaigns
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on Jun 11, 2012
This week, the AdRoll team is headed to the Practitioners Symposium and Tech+ Conference in Las Vegas. The three-day conference is geared towards finance industry professionals interested in learning about tech solutions. A major focus of the conference will be how the dramatic shift towards...
How We Roll: Will, Over the Hump
How We Roll: Will, Over the Hump
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on Jun 7, 2012
Check out the second edition of our monthly video series “How We Roll”, featuring Will Bray, our director of ad operations. In addition to being an excellent typist and LOVING bagels, Will has played an intregal role in leading and expanding our top-notch ad ops...
Optimize Video Game Marketing with Retargeting
Optimize Video Game Marketing with Retargeting
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on Jun 4, 2012
The AdRoll team is headed back to LA this week for E3, the world’s largest trade show for computer, video games and related products. The show draws thousands of attendees interested in learning about the future of interactive entertainment, including leading video game companies, media...
Look out IRCE 2012 in Chicago!
Look out IRCE 2012 in Chicago!
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on Jun 1, 2012
The AdRoll team will be rolling out to the Windy City for the Internet Retail Conference & Exhibition hosted in McCormick Place West. IRCE is one of the largest e-commerce events with over 8,000 e-retailing executives ready to network and learn about the latest marketing practices and...
Online Advertising: Top Ten Must-Read Articles
Online Advertising: Top Ten Must-Read Articles
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on May 31, 2012
There have been quite a few really great reads for digital marketers as of late. The AdRoll team has enjoyed reading (and debating) the following articles, so we thought we’d share our top ten favorites from the last month or so. Trending digital marketing topics...
Google Remarketing vs AdRoll Retargeting
Google Remarketing vs AdRoll Retargeting
by
on May 31, 2012
A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...
Political Retargeting: Engaging Voters Through Intent Data
Political Retargeting: Engaging Voters Through Intent Data
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on May 30, 2012
The breakout marketing story from the 2008 election was undoubtedly social media — how Obama and McCain leveraged channels like Facebook and Twitter to engage a young demographic of voters as it had never been done before. While there’s little argument about who leveraged social...
Retargeting is not “bad behavior”
Retargeting is not “bad behavior”
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on May 24, 2012
Notch, the creator of the popular game Minecraft, recently responded to one of AdRoll’s account managers’ suggestion that he could run a successful retargeting campaign. His response made the Reddit front page. There’s no doubt retargeting is becoming a very popular marketing technique. Nearly all brands...
