Time to Party: AdRoll + GIT + Marketo ad:tech Evening Bash is Tonight!
Time to Party: AdRoll + GIT + Marketo ad:tech Evening Bash is Tonight!
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on Apr 3, 2012
We’re pretty excited here at the AdRoll office today, as it’s finally the day of our ad:tech Evening Bash with Girls in Tech and Marketo! A special shout out to Premier Staffing for helping us bring you a night of appetizers, open bar and dancing...
Actionable Analytics: An Essential Concept for Driving Conversion
Actionable Analytics: An Essential Concept for Driving Conversion
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on Mar 29, 2012
In display advertising, data can be broken into two categories; targeting, and analytics. Targeting is the act of matching up your messaging with the right customer segments. Analytics refers to how you measure the results of your actions. Now more than ever, in order to...
Guest Post: Multi-Touch Attribution Modeling
Guest Post: Multi-Touch Attribution Modeling
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on Mar 22, 2012
The following is a guest post by Sean Nowlin, the senior display media manager at PPC Associates. “Giving credit where credit is due is a very rewarding habit form. Its rewards are inestimable.” These two oft-quoted lines are attributed to the late Loretta Young. While...
Roll With Us at SES 2012!
Roll With Us at SES 2012!
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on Mar 21, 2012
This week, we’ve set up shop at SES (Search Engine Strategies) 2012 here in NYC. About 4,000 online marketing professionals are on hand this year to get up to speed on best practices, walk the marketing services and technology exhibit hall and network. The conference...
AdRoll attends SXSW Interactive 2012
AdRoll attends SXSW Interactive 2012
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on Mar 13, 2012
The AdRoll team just landed back in San Francisco, after having spent the weekend in Austin, TX at the annual SXSW Interactive Festival. While SXSW Music is one of the largest music festivals in the country, SXSW Interactive, which happens at the same time, is...
New Hires, New Branding and More!
New Hires, New Branding and More!
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on Mar 8, 2012
Today our friends over at VentureBeat covered our continued growth story, which included information on key engineering hires, a rebrand (check out our new logo above) and our efforts to scale the AdRoll platform to meet ever increasing customer demand. On the engineering side, we’re...
AdRoll sponsors Miva Merchant Conference 2012
AdRoll sponsors Miva Merchant Conference 2012
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on Mar 8, 2012
This week we’re at the Miva Merchant Conference networking, speaking and enjoying the scene in sunny San Diego! Miva Merchant, a leading supplier of e-commerce software and services, hosts the conference each year. It’s a great opportunity for online business owners and service providers like...
AdRoll Open House: Cheers to ShangRolla!
AdRoll Open House: Cheers to ShangRolla!
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on Mar 5, 2012
Last Thursday evening we celebrated our new digs at 972 Mission (affectionately named ‘ShangRolla’) with an open house party. Complete with Blackjack tables (all legal, of course!), tasty bites by Straw Carnie Catering, tunes by DJ Baron Von West, lots of bubbly and over 200...
eTail West 2012: Hello Palm Springs!
eTail West 2012: Hello Palm Springs!
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on Feb 28, 2012
This week, the AdRoll team is in Palm Springs for eTail West 2012. eTail is one of the largest eCommerce conventions in the country (along with Shop and IRCE.) Thousands of retailers from the apparel, sporting goods, electronics, books, music, and several other industries gather...
AdRoll Welcomes AdWords’ Former Head of North American Sales To Lead Our Sales Team
AdRoll Welcomes AdWords’ Former Head of North American Sales To Lead Our Sales Team
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on Feb 22, 2012
Today is a big day for AdRoll. We are excited to be adding Suresh Khanna as our new VP of Sales. Suresh joins us after nearly six years at Google, where he led and grew the North American new sales team for Google AdWords. Before...
2011 in Numbers
2011 in Numbers
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on Feb 1, 2012
With lots of friendly new faces, a spacious new office (“ShangRolla”) and an average of 300 new customers a month, AdRoll is growing fast. Today, we’re excited to share the metrics that prove it. In 2011, we increased our revenue by over 400% to achieve...
Display Advertising Creative Makes a Comeback
Display Advertising Creative Makes a Comeback
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on Jan 26, 2012
Did you dust off your TI-82 in 2011? Well, you wouldn’t be alone. 2011 was a left-brain year for display advertising. Ad technology businesses rushed to develop tools and methods for leveraging an increased availability of RTB inventory. DSPs and other buying platforms developed and...
