Display Advertising Creative Makes a Comeback
Display Advertising Creative Makes a Comeback
by
on Jan 26, 2012
Did you dust off your TI-82 in 2011? Well, you wouldn’t be alone. 2011 was a left-brain year for display advertising. Ad technology businesses rushed to develop tools and methods for leveraging an increased availability of RTB inventory. DSPs and other buying platforms developed and...
AdRoll Holiday 2011 Promotion for New Customers!
AdRoll Holiday 2011 Promotion for New Customers!
by
on Dec 16, 2011
This holiday season, AdRoll is giving you a gift that will keep giving all the way into the New Year! For a limited time, we’re doubling our free trial for new customers.
A Vision for Personalized Advertising
A Vision for Personalized Advertising
by
on Dec 7, 2011
Privacy and user control are very important to us here at AdRoll. This is a post that Adam and Aaron wrote for AdExchanger about a vision of how targeted ads can be a big benefit for web users: Dear Internet User, The Internet is great...
AdRoll Gets Double The Love In AdExchanger
AdRoll Gets Double The Love In AdExchanger
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on Nov 2, 2011
Double dose of love from our peers at AdExchanger, a leading digital media optimization blog. First, our fearless CEO, Aaron Bell, and President, Adam Berke, are featured in a piece answering the provocative question “Why is tracking good?”. Check out their thoughtful insights on the...
BuiltWith Lists AdRoll As Fastest Growing Ad Tech Company
BuiltWith Lists AdRoll As Fastest Growing Ad Tech Company
by
on Oct 13, 2011
There are many ways you can tell your startup is growing. Of course, we have our own internalmetrics around the hundreds of new retargeting advertisers who start using AdRoll every month. We’ve also found that two additional growth indicators are an increase in number of...
3DCart Retargeting Advertising Integration
3DCart Retargeting Advertising Integration
by
on Jul 8, 2011
3DCart, one of AdRoll’s ecommerce software partners, recently announced the launch of version 4. As the biggest rollout to date, 3DCart 4 capitalizes on the group buying trend by putting control of group deals in the hands of online businesses. The new version also features...
Creating Effective Web Banners
Creating Effective Web Banners
by
on Jun 21, 2011
Editor’s note: The following is a guest post by Sergey Nekipelov from DesignContest.com. We hope you find these tips useful as you develop creative strategies for your retargeting and advanced display advertising campaigns. When they were first introduced, banner ads were a revolutionary tool for...
E-Commerce Spotlight: Shopify
E-Commerce Spotlight: Shopify
by
on May 17, 2011
Almost exactly a year ago, Josh Kopelman from First Round Capital asserted that e-commerce has “seen more innovation in the last 10 months than in the last 10 years. In the year since that blog post, the pace of innovation has only accelerated. Through our...
AdRoll Enhancements: Best in Class Retargeting Features
AdRoll Enhancements: Best in Class Retargeting Features
by
on May 11, 2011
Display is evolving, and retargeting is now very much in the main stream. Brands are starting to recognize that this technology is another mandatory arrow in their marketing quiver. The reality is that retargeting greatly strengthens your other marketing efforts, and more and more brands...
AdRoll’s Focus on E-Commerce Retargeting
AdRoll’s Focus on E-Commerce Retargeting
by
on Apr 26, 2011
Today AdRoll announced a slew of new partnerships with companies that help e-commerce businesses launch, manage, and grow their online stores. Given AdRoll’s focus on retargeting and performance display advertising for e-commerce businesses, we believe that it is important to form close ties with other...
Meet AdRoll in Person
Meet AdRoll in Person
by
on Mar 16, 2011
You might’ve heard Esurance’s new slogan, “People when you want them, technology when you don’t.” It’s a great way to describe a SaaS business, and in line with AdRoll’s mission. We’ve built a technology platform that makes it easy for businesses to run effective display...
AdRoll Enhancements: Self Aware Buy Flow!
AdRoll Enhancements: Self Aware Buy Flow!
by
on Mar 9, 2011
A lot has changed since I joined AdRoll. We’ve grown a ton, adding more employees, more clients, and a lot more remote controlled helicopters. But we haven’t changed our focus, which is taking advanced display advertising techniques and making them easy to implement for brands...
