Using Google Tag Manager with AdRoll Retargeting
Using Google Tag Manager with AdRoll Retargeting
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on Oct 5, 2012
Many of AdRoll’s advertisers deploy a large number of tags on their sites. A single site might deploy a web analytics implementation, an A/B testing tool, a lead and marketing automation tool, AdRoll for retargeting and additional marketing pixels for their paid search, affiliates and...
Thanks for Celebrating InnOvation with Us!
Thanks for Celebrating InnOvation with Us!
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on Aug 27, 2012
Thanks to all who came out to our InnOvation press and partner event last Thursday. Over 150 of the best and brightest founders, funders, developers, press and analysts attended our mixer celebrating Bay Area tech innovation. Guests sipped on our signature rock candy-infused Rock N’...
AdRoll Named Fastest Growing Advertising Company by Inc. Magazine
AdRoll Named Fastest Growing Advertising Company by Inc. Magazine
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on Aug 21, 2012
Today, I’m delighted to share that AdRoll has been named the fastest growing private advertising company in the nation by Inc. Magazine on this year’s Inc. 500 list. Our 11,082 percent three-year-growth rate also placed us #7 overall on the list, the only Bay Area...
We’re Rolling In New Funds
We’re Rolling In New Funds
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on Jul 11, 2012
In 2007, when we founded AdRoll with the mission to make display advertising work for everyone, our work was cut out for us. At the time, the banner ad world consisted of the biggest name brands (think Doritos) running ineffective ads on premium sites at...
AdRoll Named eTail Rising Star 2012
AdRoll Named eTail Rising Star 2012
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on Jul 3, 2012
We’re thrilled to announce that AdRoll has been recognized as an eTail Rising Star Start-up Company by the eTail community! To keep a pulse on the ever-changing landscape of retail technology, eTail polled its community to identify ‘rising star’ brands that are indispensable to their...
Leveraging Retargeting to Increase Holiday Sales
Leveraging Retargeting to Increase Holiday Sales
by
on Jun 28, 2012
With July 4th just around the corner, marketers are not only thinking about their festivities this summer, but will also need to begin planning for the upcoming fall and winter holiday seasons. Marketing (especially online marketing) is all about advanced planning, and now is the...
A Peek Inside AdRoll’s HQ, ShangRolla
A Peek Inside AdRoll’s HQ, ShangRolla
by
on Jun 26, 2012
As we discussed on the blog last week, we’ve been doing some major hiring at AdRoll in order to continue scaling our technology and support our growing customer base. We’re on the constant hunt for the Bay Area’s best and brightest and have lots of...
Lots of New ‘Rollers in the House!
Lots of New ‘Rollers in the House!
by
on Jun 22, 2012
The past few months have been a thrill at AdRoll, as we continue to build out our engineering, marketing, sales and operations teams. We’ve experienced a 334% increase in our customer base from 2011 to 2012, and have done some serious hiring to keep up...
Google Remarketing vs AdRoll Retargeting
Google Remarketing vs AdRoll Retargeting
by
on May 31, 2012
A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...
How AdRoll Bids on Retargeting Impressions
How AdRoll Bids on Retargeting Impressions
by
on May 4, 2012
Check out the video below where I describe how AdRoll bids on retargeting impressions. Alright, today we’re going to talk about what happens behind the scenes when AdRoll actually serves retargeting impressions. So the AdRoll platform is all about helping you understand the behaviors of...
AdRoller Interview: J. Ryan Williams, Quiznos Superstar
AdRoller Interview: J. Ryan Williams, Quiznos Superstar
by
on May 2, 2012
ShangRolla is a special place. Yes we’ve got tons of free candy, video games and a ping pong table, but it’s the people that truly make AdRoll a fun place to work. With that said, we thought it’d be fun to continue introducing you to...
Customer Spotlight: Hipmunk
Customer Spotlight: Hipmunk
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on Apr 18, 2012
All of our customers have one thing in common — they’re smart marketers. On average, AdRoll customers earn $10 for every $1 spent on retargeting. That’s a marketing dollar well spent, no matter how you look at it.One of our favorite customers (as is apparent...
