Posts tagged "AdRoll"

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

The marketing industry has changed dramatically over the past 10 years. Media buying has evolved from upfront buys and guess-and-check optimization to real-time programmatic campaigns that leverage machine learning to improve ROI. Retargeting was at the center of this shift and became a breakout tactic by...

Roll with us in Germany at dmexco 2014!

Roll with us in Germany at dmexco 2014!

Roll with us in Germany at dmexco 2014!

The AdRoll team will be at dmexco in Cologne, Germany, on September 10th and 11th. dmexco is one of Europe’s biggest digital marketing conferences and we’re excited to be there this year for the first time. Come and say hello to the team at Hall...

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

“I'm gonna pop some tags Only got twenty dollars in my pocket” - Macklemore “Thrift Shop”  While rapper Macklemore hasn’t spent time working in online marketing himself, this chorus couldn’t be more relevant to our space. Today, marketing technology is all about popping tags –...

Thanks for Celebrating InnOvation with Us!

Thanks for Celebrating InnOvation with Us!

Thanks for Celebrating InnOvation with Us!

Thanks to all who came out to our InnOvation press and partner event last Thursday. Over 150 of the best and brightest founders, funders, developers, press and analysts attended our mixer celebrating Bay Area tech innovation. Guests sipped on our signature rock candy-infused Rock N’...

AdRoll Named Fastest Growing Advertising Company by Inc. Magazine

AdRoll Named Fastest Growing Advertising Company by Inc. Magazine

AdRoll Named Fastest Growing Advertising Company by Inc. Magazine

Today, I’m delighted to share that AdRoll has been named the fastest growing private advertising company in the nation by Inc. Magazine on this year’s Inc. 500 list. Our 11,082 percent three-year-growth rate also placed us #7 overall on the list, the only Bay Area...

We’re Rolling In New Funds

We're Rolling In New Funds

We’re Rolling In New Funds

In 2007, when we founded AdRoll with the mission to make display advertising work for everyone, our work was cut out for us. At the time, the banner ad world consisted of the biggest name brands (think Doritos) running ineffective ads on premium sites at...

AdRoll Named eTail Rising Star 2012

AdRoll Named eTail Rising Star 2012

AdRoll Named eTail Rising Star 2012

We’re thrilled to announce that AdRoll has been recognized as an eTail Rising Star Start-up Company by the eTail community! To keep a pulse on the ever-changing landscape of retail technology, eTail polled its community to identify ‘rising star’ brands that are indispensable to their...

Leveraging Retargeting to Increase Holiday Sales

Leveraging Retargeting to Increase Holiday Sales

Leveraging Retargeting to Increase Holiday Sales

With July 4th just around the corner, marketers are not only thinking about their festivities this summer, but will also need to begin planning for the upcoming fall and winter holiday seasons. Marketing (especially online marketing) is all about advanced planning, and now is the...

A Peek Inside AdRoll’s HQ, ShangRolla

A Peek Inside AdRoll's HQ, ShangRolla

A Peek Inside AdRoll’s HQ, ShangRolla

As we discussed on the blog last week, we’ve been doing some major hiring at AdRoll in order to continue scaling our technology and support our growing customer base. We’re on the constant hunt for the Bay Area’s best and brightest and have lots of...

Lots of New ‘Rollers in the House!

Lots of New 'Rollers in the House!

Lots of New ‘Rollers in the House!

The past few months have been a thrill at AdRoll, as we continue to build out our engineering, marketing, sales and operations teams. We’ve experienced a 334% increase in our customer base from 2011 to 2012, and have done some serious hiring to keep up...

Google Remarketing vs AdRoll Retargeting

Google Remarketing vs AdRoll Retargeting

Google Remarketing vs AdRoll Retargeting

A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...

How AdRoll Bids on Retargeting Impressions

How AdRoll Bids on Retargeting Impressions

How AdRoll Bids on Retargeting Impressions

Check out the video below where I describe how AdRoll bids on retargeting impressions. Alright, today we’re going to talk about what happens behind the scenes when AdRoll actually serves retargeting impressions. So the AdRoll platform is all about helping you understand the behaviors of...
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