Posts tagged "Conversion Optimization"

Reduce Shopping Cart Abandonment with Retargeting

Reduce Shopping Cart Abandonment with Retargeting

Reduce Shopping Cart Abandonment with Retargeting

Why do people abandon their carts? Forrester Research reports that on average only 3% of shoppers make a purchase during their first visit to an online store. Of the remaining 97%, 71% place an item in their shopping cart but end up abandoning. So what...

Guest Post: Why is Conversion Optimization so Important?

Guest Post: Why is Conversion Optimization so Important?

Guest Post: Why is Conversion Optimization so Important?

By: Cameron Hendrick of Endai Worldwide Our friends at AdRoll have been kind enough to offer us a guest blogging spot, so we’re going to spend some time talking about what’s on the other side of that display ad: site optimization for conversion. Website conversion...

Actionable Analytics: An Essential Concept for Driving Conversion

Actionable Analytics: An Essential Concept for Driving Conversion

Actionable Analytics: An Essential Concept for Driving Conversion

In display advertising, data can be broken into two categories; targeting, and analytics. Targeting is the act of matching up your messaging with the right customer segments.  Analytics refers to how you measure the results of your actions. Now more than ever, in order to...

CPA: Can’t get no satisfaction

CPA: Can't get no satisfaction

CPA: Can’t get no satisfaction

You know how online advertising works. A web user sees your perfectly targeted ad… the creative sings… the viewer’s pupils dilate… their pulse quickens… they feel a small tingle in the pit of their belly.  They click with the intensity of someone making their last...

Retargeting: Focus on Conversion

Retargeting: Focus on Conversion

You hear a lot about how retargeting increases conversion, but it’s hard to believe. It’s still display advertising, after all–known more for branding campaigns and awareness raising than for being attributed to conversion. That’s all beginning to change now, with new tracking capabilities and more...
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