Posts tagged "ecommerce"

Product

AdRoll(ify) your Shopify

To sell things, you have to let people know that you’re selling. Seems obvious, right? However, it’s not always an easily accomplished feat. For this reason, we’re excited to announce an integration with e-commerce platform Shopify, which will provide an easy solution for Shopify entrepreneurs to...

Top 5 Shopping Trends for Back to School 2015

Back-to-school is the second largest retail holiday of the year. While US shoppers spend on the whole $20B for Mother’s Day, this jumps significantly to $75B for back to school. With more consumers moving online for their back to school 2015 shopping, there’s a lot...

Winning Strategies for eCommerce Retargeting

As a vertical lead at AdRoll, I’ve worked with hundreds of eCommerce brands and helped them optimize thousands of campaigns. I’ve seen first-hand what strategies work and how the most sophisticated advertisers find results. Small changes can make a huge difference in whether a campaign...

5 Simple PPC Optimization Tips for E-commerce Campaigns

This is a guest post by Jana Fung, Marketing Manager at MixRank. PPC strategy for e-tailers can be overwhelming; especially when there are millions of keywords you’re managing within hundreds of thousands of campaigns. And, although revamping campaigns and creative strategy sounds like an attractive...

4 Essential Ecommerce Marketing Tactics

Today’s post comes from Gracelyn Tan, Volusion.  When it comes to your ecommerce marketing strategy, you know it takes more than just a couple of emails and word of mouth to get your brand out there. You remember that it takes time and patience, but...