Posts tagged "eCommerce"

5 Simple PPC Optimization Tips for E-commerce Campaigns

5 Simple PPC Optimization Tips for E-commerce Campaigns

5 Simple PPC Optimization Tips for E-commerce Campaigns

This is a guest post by Jana Fung, Marketing Manager at MixRank. PPC strategy for e-tailers can be overwhelming; especially when there are millions of keywords you’re managing within hundreds of thousands of campaigns. And, although revamping campaigns and creative strategy sounds like an attractive...

Remarketing, Remessaging, Retargeting: What’s the Difference?

Remarketing, Remessaging, Retargeting: What’s the Difference?

Remarketing, Remessaging, Retargeting: What’s the Difference?

There are quite a few terms being thrown around in the behavioral marketing space and it can get confusing to make sense of all the products and services being offered. Display advertising providers use multiple terms for similar strategies – Google calls their product “Remarketing”...

Reduce Shopping Cart Abandonment with Retargeting

Reduce Shopping Cart Abandonment with Retargeting

Reduce Shopping Cart Abandonment with Retargeting

Why do people abandon their carts? Forrester Research reports that on average only 3% of shoppers make a purchase during their first visit to an online store. Of the remaining 97%, 71% place an item in their shopping cart but end up abandoning. So what...

AdRoll Named eTail Rising Star 2012

AdRoll Named eTail Rising Star 2012

AdRoll Named eTail Rising Star 2012

We’re thrilled to announce that AdRoll has been recognized as an eTail Rising Star Start-up Company by the eTail community! To keep a pulse on the ever-changing landscape of retail technology, eTail polled its community to identify ‘rising star’ brands that are indispensable to their...

Leveraging Retargeting to Increase Holiday Sales

Leveraging Retargeting to Increase Holiday Sales

Leveraging Retargeting to Increase Holiday Sales

With July 4th just around the corner, marketers are not only thinking about their festivities this summer, but will also need to begin planning for the upcoming fall and winter holiday seasons. Marketing (especially online marketing) is all about advanced planning, and now is the...

Look out IRCE 2012 in Chicago!

Look out IRCE 2012 in Chicago!

Look out IRCE 2012 in Chicago!

The AdRoll team will be rolling out to the Windy City for the Internet Retail Conference & Exhibition hosted in McCormick Place West. IRCE is one of the largest e-commerce events with over 8,000 e-retailing executives ready to network and learn about the latest marketing practices and...

AdRoll sponsors Miva Merchant Conference 2012

AdRoll sponsors Miva Merchant Conference 2012

AdRoll sponsors Miva Merchant Conference 2012

This week we’re at the Miva Merchant Conference networking, speaking and enjoying the scene in sunny San Diego! Miva Merchant, a leading supplier of e-commerce software and services, hosts the conference each year. It’s a great opportunity for online business owners and service providers like...

eTail West 2012: Hello Palm Springs!

eTail West 2012: Hello Palm Springs!

eTail West 2012: Hello Palm Springs!

This week, the AdRoll team is in Palm Springs for eTail West 2012. eTail is one of the largest eCommerce conventions in the country (along with Shop and IRCE.) Thousands of retailers from the apparel, sporting goods, electronics, books, music, and several other industries gather...

3DCart Retargeting Advertising Integration

3DCart Retargeting Advertising Integration

3DCart, one of AdRoll’s ecommerce software partners, recently announced the launch of version 4. As the biggest rollout to date, 3DCart 4 capitalizes on the group buying trend by putting control of group deals in the hands of online businesses. The new version also features...

E-Commerce Spotlight: Shopify

E-Commerce Spotlight: Shopify

Almost exactly a year ago, Josh Kopelman from First Round Capital asserted that e-commerce has “seen more innovation in the last 10 months than in the last 10 years. In the year since that blog post, the pace of innovation has only accelerated.   Through our...

AdRoll’s Focus on E-Commerce Retargeting

AdRoll’s Focus on E-Commerce Retargeting

Today AdRoll announced a slew of new partnerships with companies that help e-commerce businesses launch, manage, and grow their online stores. Given AdRoll’s focus on retargeting and performance display advertising for e-commerce businesses, we believe that it is important to form close ties with other...

Inc. Magazine Profiles ScotteVest’s Success With AdRoll Retargeting

Inc. Magazine Profiles ScotteVest’s Success With AdRoll Retargeting

Jason Del Rey of Inc. Magazine explores how ScotteVest’s Scott Jordan uses behavioral retargeting to bring customers back to his website, increasing brand awareness and conversions. The retargeting results have surpassed Jordan’s expectations, he says. In three months, Scottevest spent about $12,000 retargeting through AdRoll...
roll with me…

iab Member