Using Google Tag Manager with AdRoll Retargeting
Using Google Tag Manager with AdRoll Retargeting
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on Oct 5, 2012
Many of AdRoll’s advertisers deploy a large number of tags on their sites. A single site might deploy a web analytics implementation, an A/B testing tool, a lead and marketing automation tool, AdRoll for retargeting and additional marketing pixels for their paid search, affiliates and...
Google Remarketing vs AdRoll Retargeting
Google Remarketing vs AdRoll Retargeting
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on May 31, 2012
A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...
AdRoll Welcomes AdWords’ Former Head of North American Sales To Lead Our Sales Team
AdRoll Welcomes AdWords’ Former Head of North American Sales To Lead Our Sales Team
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on Feb 22, 2012
Today is a big day for AdRoll. We are excited to be adding Suresh Khanna as our new VP of Sales. Suresh joins us after nearly six years at Google, where he led and grew the North American new sales team for Google AdWords. Before...
Google Spotlights AdRoll’s Retargeting Technology
Google Spotlights AdRoll’s Retargeting Technology
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on Jan 31, 2011
When we think of companies that lead in innovation, Google tops the list. So, we were excited that Google identified AdRoll as a world-class advertising platform that uses their technology in unique and inventive ways. In their latest case study, Google highlights how AdRoll leverages...
