Posts tagged "Growth"

Best Practices

How to Scale Retargeting Campaigns Without Sacrificing Efficiency

Marketers are often faced with the question: should I be targeting a small amount of users to solve for strict performance goals, or optimizing for scale to maximize reach and grow my business? With display advertising and retargeting, these may sometimes seem like conflicting objectives,...

Introducing Our New VP of Global Supply, Scott Gifis

Hot on the heels of our international expansion and latest round of key new hires, I’m excited to announce that Scott Gifis, former VP of Mid-Market and Publisher Marketplace at Criteo, has joined AdRoll as our VP of Global Supply. AdRoll has long been focused...

AdRoll Named #3 Job Creator in SF by Inc. Magazine

We’re honored to be recognized by Inc. Magazine’s 2013 Hire Power Awards as the #3 job creator in San Francisco and the #5 job creator in the Marketing & Advertising category nationwide. The 2nd annual Hire Power Awards highlight “businesses that have generated the most...

How Did AdRoll Get Traction? A Look Back at our Early Days

With our recent announcement of exceeding a $100M run-rate with over 10,000 active customers in more than a 100 countries, the question of how we got there is one that we get a lot these days. It’s been said that “high-growth companies always seem like...

10k Customers, 100 Countries, $100M+ Run Rate on 10/10

I’m not a believer in numerology, but there are a lot of very round numbers that lined up this month. Earlier today, we announced a significant company milestone – AdRoll is beyond a $100M run rate with over 10,000 customers in 100 countries. And, while...

AdRoll Adds Leaders from Google, Salesforce and OpenTable

Over the past year, we’ve more than doubled the number of ‘Rollers at our SF headquarters and in our New York offices. Even through this rapid growth, we’ve made attracting top talent our #1 priority. I recently sat down with three of our new(er) hires...

AdRoll Named Fastest Growing Advertising Company Two Years in a Row by Inc. Magazine

Today, I’m excited to announce that, for a second year in a row, AdRoll has been named one of the fastest growing advertising companies in the nation by Inc. Magazine in their annual Inc. 500 listing. The club is more exclusive this year than ever...

Announcing Our Acquisition Of Data Analytics Startup, Bitdeli

Over the last year, AdRoll’s mission of making retargeting easy and effective for everyone has really caught fire. Last month alone, we welcomed over 1,250 new advertisers to our platform. The secret to our success has always been layering the industry’s most intuitive tools over...

Big Apple, Big Plans

Announcing ShangRolla East  It’s been a year since I joined AdRoll from Google to help scale the sales organization, and what a year it’s been! We’ve more than quadrupled our top-notch sales and account management team by adding talent from the likes of Google, Facebook,...

AdRoll Named #1 Fastest-Growing Company in the Bay Area by SF Business Times

Today, I’m very excited to announce that AdRoll has been named the #1 fastest-growing private company in the Bay Area by the San Francisco Business Times in their 2012 ‘Fast 100’ listing. I didn’t think this year could get any better following our Inc. 500...

We’re Rolling In New Funds

In 2007, when we founded AdRoll with the mission to make display advertising work for everyone, our work was cut out for us. At the time, the banner ad world consisted of the biggest name brands (think Doritos) running ineffective ads on premium sites at...

New Hires, New Branding and More!

Today our friends over at VentureBeat covered our continued growth story, which included information on key engineering hires, a rebrand (check out our new logo above) and our efforts to scale the AdRoll platform to meet ever increasing customer demand. On the engineering side, we’re...