Posts tagged "Online Advertising"

Google Remarketing vs AdRoll Retargeting

Google Remarketing vs AdRoll Retargeting

Google Remarketing vs AdRoll Retargeting

A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...

Young Consumers Switch Media 27 Times an Hour: What Does This Mean for Advertisers?

Young Consumers Switch Media 27 Times an Hour: What Does This Mean for Advertisers?

Young Consumers Switch Media 27 Times an Hour: What Does This Mean for Advertisers?

AdAge recently ran a story on a Time Warner study that found young consumers (‘digital natives’) switch media 27 times an hour, on average. The study’s subjects were split evenly between natives and ‘digital immigrants’ (consumers who grew up with old-school technologies, such as TV,...

Guest Post: Multi-Touch Attribution Modeling

Guest Post: Multi-Touch Attribution Modeling

The following is a guest post by Sean Nowlin, the senior display media manager at PPC Associates. “Giving credit where credit is due is a very rewarding habit form. Its rewards are inestimable.” These two oft-quoted lines are attributed to the late Loretta Young. While...

A Vision for Personalized Advertising

A Vision for Personalized Advertising

Privacy and user control are very important to us here at AdRoll. This is a post that Adam and Aaron wrote for AdExchanger about a vision of how targeted ads can be a big benefit for web users: Dear Internet User, The Internet is great...

Creating Effective Web Banners

Creating Effective Web Banners

Editor’s note: The following is a guest post by Sergey Nekipelov from DesignContest.com.  We hope you find these tips useful as you develop creative strategies for your retargeting and advanced display advertising campaigns. When they were first introduced, banner ads were a revolutionary tool for...

Banner Advertising Company Partnerships

Banner Advertising Company Partnerships

Discontinuing Online Ad Builder Many advertisers that start working with AdRoll do not have banner ads ready to go. They may have avoided display advertising altogether because the ROI wasn’t there (previously) or it may have been years since they ran a display campaign and...

What Small Businesses Don’t Know About Advertising

What Small Businesses Don't Know About Advertising

What Small Businesses Don’t Know About Advertising

I used to be an advertiser for a small startup and managed a monthly budget upwards of $30K per month.  At the time, I thought I knew a fair amount about the world of online advertising, but really I had just scratched the surface of...
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