One of our fundamental beliefs at AdRoll is that customer data is a company’s most valuable marketing asset. Today, we’re excited to announce a brand new way for advertisers to act on that asset — by using it to target advertising on Twitter, one of the most engaging digital environments on the web and mobile.
At AdRoll, our cutting-edge technology helps advertisers of all sizes achieve their marketing objectives, and we’re always on the hunt for ways to make it better. So when Twitter approached us to be one of a handful of companies in a select alpha for their new advertising product, we jumped at the opportunity (but resisted Tweeting about it).
With Twitter Retargeting through tailored audiences, advertisers can retarget their website visitors on Twitter with Promoted Tweets and Promoted Accounts. Our alpha advertisers spanned a range of verticals — from Salesforce and New Relic in technology/B2B to Alex and Ani in retail — and increased engagement by as much as 170% and reduced acquisition costs by up to 74%.
Twitter Retargeting is a powerful tool for performance-oriented advertisers. Because it’s inherently cross-device, advertisers can now re-engage potential customers on the go with the Twitter mobile app. This feature, combined with other Twitter ad products (cards, images, etc.) and precise, user-level targeting, creates a new world of opportunities for the savvy marketer: lead generation, desktop and mobile purchases, and app downloads.
Since this is a very new product, we are making it available in a limited beta. If you’d like to participate, please let us know. We won’t be able to include everyone in the initial beta, but we’ll be bringing on additional advertisers as the product matures.