Last Click is Killing Your Business

At this point, you’ve probably seen headlines like “Last click is dead.” But despite an increasing share of the industry looking to move away from a last-click attribution, the majority of marketers still evaluate campaign success with this approach. Think about it this way: assigning...

Introducing AdRoll X: Incrementality done right

Marketing departments exist for the sole purpose of helping grow the revenue of the company. That may be through developing a strong brand, running direct response advertising, or something in between. But in its most simplistic form, marketing is the idea that by spending money...

Dare to Grow: Display-Marketing Best Practices for Ambitious FX Brands

As John C. Maxwell wrote, “Change is inevitable. Growth is optional.” When it comes to digital advertising, this quote seems especially accurate. As we approach the largest IFX event in Limmasol, Cyprus I wanted to outline some of the major ways FX brands can win...

AdRoll launches new certification program for agencies

Every agency wants their clients to succeed and the most effective agencies are able to drive real impact for every client, every time. But this level of service often takes huge investments in time and technology. Because of this, we’re introducing the AdRoll Certification Program...

AdRoll Named to SF Business Times’ Best Places to Work – 2018

Being recognized as one of the top companies in the Bay Area by San Francisco Business Times’ Best Places to Work is something we are very proud of. Being recognized for the 5th time shows our focus on building an authentic culture of openness, inclusion...

The power of knowing what gets people shopping

You build marketing and ad campaigns that are seamless and personal. The message is clear and crisp, and it’s targeted to the perfect audience. But once everything is up and running, you’re not quite sure if it’s working. Sound familiar? You’re not alone. Marketers have...

How to fuel agency growth in 2018

Sign up for the webinar here! Whether you’re a full-service agency with 200 people or a 5-person operation, we have all asked ourselves the same thing… How do we really fuel growth? Join me, Head of SMB Account Management, Johanna Eichhorst at AdRoll, Hubspot Partner...

How to grow your Shopify store with AdRoll

You did it. You’ve got your store up with Shopify—and it looks great. Each of your products is finally online for people to enjoy. You should be proud of all the work it took to get you to this point, but you’re not quite out...

Preparing for GDPR

If you do business or have customers in the EU, you’ve likely heard a lot about GDPR. In short, the General Data Protection Regulation (GDPR) is a new data privacy law going into effect on May 25, 2018 and impacts sites based in the EU...

AdRoll Launches New Certification Programme for Agencies

Every agency wants their clients to succeed and the most effective agencies are able to drive real impact for every client, every time. But, often this level of service takes huge investments in time and technology. That is why we are introducing the AdRoll Pro...

Introducing RollWorks: The B2B Growth Platform

Today we’re very excited to announce the launch of RollWorks, a brand new business unit within AdRoll Group. RollWorks is a Growth Platform dedicated to helping B2B marketers find and engage the right people within the accounts that matter to them most. LEARN MORE  ...

Dare to Grow—Evolving the AdRoll brand

AdRoll began with a mission to democratize advertising and marketing technology for customers of all sizes. Ten years and over 100,000 customers later: AdRoll, advertising, and online shopping have all dramatically evolved. In the process, our platform has grown to cater to businesses of all...