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[Study] AdRoll’s 2016 Marketing Research Report Finds 66% of Marketers Plan to Increase Programmatic Ad Spend

Today AdRoll published its 2016 State of the Industry Report, a survey of 1,050 global marketers that offers their perspective on the changing advertising and marketing landscape. The in-depth annual report gives unprecedented insight into how marketers see the future of programmatic advertising, retargeting, email...

AdRoll’s Chris Staton On Developing Creative That Nails the Most Overlooked Aspect of Ad Campaigns: Context

Following the release of our Big Data and Idea’s white paper, where we looked at the intersection of creative and data-driven marketing, we decided to take a close look at how AdRoll’s creative department bridges this divide. For that, we interviewed Chris Staton, AdRoll’s prolific...

[Infographic] 4 Charts That Show How Much Marketers Learned About Digital Advertising in 2015

Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it provides?...

How One Tiny Google Analytics Metric Can Tell You Volumes About Your Retargeting Campaign

Marketers have made enormous strides in understanding key marketing success metrics. Our latest State of the Industry survey, for example, found that approximately 80 percent of marketers were confident in their ability to track and analyze attribution—assigning credit to the right marketing efforts— 10 percent...

Heidi Bullock of Marketo on the Future of 1:1 Marketing and 3 Ingredients for Amazing Ads

Heidi Bullock, Marketo’s VP of Demand Generation, spoke with AdRoll as a part of a series of interviews with original thinkers in marketing. Bullock explained her approach to measuring the success of creative projects and explained her predictions of the future of 1:1 marketing. The...

You’re Getting New Prospects—But Who Are They, Really?

Marketers are obsessed with customer insights. In the hunt to understand who’s visiting our site and buying our products, we perform a variety of time-consuming and complicated tasks—everything from coordinating focus groups to conducting surveys. We do this research not just to understand our existing...

4 Times When Doing Something ‘Stupid’ Makes for Smart Marketing

There’s a difference between marketing that’s smart and smart marketing. Smart marketing is clever, immaculately designed and plays by the well-established practices of marketing and advertising. Marketing that’s smart does stupid things well. It’s intelligent not because it’s polished and pristine, but because it learns from...

5 Killer Marketing Automation Tools for These Modern Marketer Personalities

Marketing automation [MA] is the digital marketer’s Swiss Army knife. It elegantly displays disparate sources of data—web traffic, social media, email, search trends and advertising benchmarks—and allows users to automate these sources through a single application, boosting ROI, SEO ranking, efficiency and customer satisfaction. However,...

Blogging for Beginners: 9 Tips for Pulling Awesome Content Ideas Out of Thin Air

Authority figures; wild animals up close; mortality. There are few things more intimidating than a blank page you intend to fill with good ideas. If you’ve been tasked with writing a blog post, and you want to make it good, try these techniques to get...

Q&A: How Zendesk’s Ethan Kanat Created a Fake Grunge Band to Charm Prospects Away From Competitors

Ethan Kanat, Zendesk’s Creative Brand Manager, spoke with AdRoll as a part of a series of interviews with original thinkers in marketing. Kanat explained his approach to measuring the success of creative projects and explained how he turned a search term into a marketing campaign...

Ad Tech in Plain English: How Retargeting Works on the Web, Mobile Devices and Social Media

The terminology and technology behind retargeting is intimidating. Ad exchanges, programmatic purchasing and confusing acronyms like CTC, CPM and CTR can create a high barrier of entry for curious marketers. Thankfully, the work involved in running a retargeting campaign is simple and intuitive. For those...

A Marketer’s Guide to CES 2016: Where to Go, Who to See & What to Look Out For

  Marketers are beginning to understand that the annual Consumer Electronics Show (CES) isn’t about flashy new electronics, it’s about new technology’s impact on the future of digital communication—how your audience interacts with your brand and the world at large. CES attendance by marketers has been...