The retail year in Australia is defined by two key end of season sales—post-Christmas and the end of the financial year (EOFY). Both consumers and businesses have dollars to burn before the end of the financial year, ensuring your campaigns are in tip top shape will put you in the best place to take advantage of this key period.

With online sales reaching a new record of $20.1 billion last financial year in Australia*, there has never been a more important time to kick your EOFY campaigns into gear. APAC Head of Sales Denise Wyer has shared her top tips on making the most of this annual opportunity.

Be prepared

Ensure you make the most of the EOFY period. Plan now and execute a month out from the 1st of July to ensure maximum exposure and maximum impact.

Act now, don’t let EOFY be an afterthought.

Stand out from the crowd

Have exciting and enticing creative, competitive sales and a personal approach wherever possible.  Dynamic ads are a great way of creating engaging and personally relevant creative.

Let your advertising work together

Keep consistent branding, messaging and themes across your advertising channels. There’s so much noise this time of year so a consistent message will help your brand, product or service standout.

Make your dollar go further

Don’t throw advertising dollars down the drain at such a competitive time of year, go after those shoppers that have shown interest in your brand. For the highest ROI make sure you’re getting front of the right person at the right time with the right message.

Ask the experts  

Chances are you work with an agency or have some switched on account managers with your vendors, ask them! They work with a number of clients and have historical data that will help show what works and what to avoid.

*NAB 2016 financial year data