from Creative Advertising into Ad Tech (1)

In 2014 I quit creative advertising to explore the startup world. It was initially daunting and I was sceptical about whether or not I was making the right decision. Fortunately, my instincts were right and it has, without doubt, been one of the best decisions I’ve made for my career.

Why, you ask? For a number of reasons:

1. Tech is at the forefront of innovation

Everything moves so rapidly, from product updates, mergers and IPOs to advances in technology. There is a real sense of excitement and energy to the industry.  

2. Career opportunities

When I looked forward 5 or 10 years, I wanted to put myself in the best position to be a part of the next big thing. There will no doubt be countless companies that will change the way we live and do business. I want to have the skills and experience to be a part of those companies. AdRoll is the perfect place for me to start.

3. Greater influence and responsibility

One of the best parts of working for a young tech company is that there are always opportunities. There is less red tape and ladders to climb so your influence, responsibility and impact can be far greater.

4. Entrepreneurial culture

Most Rollers have an entrepreneurial streak, whether they’re working on side projects or running internal Shark Tank–style competitions to solve AdRoll-specific issues. Even though AdRoll is nine years old, it still feels like a startup.

AdRoll has been the perfect bridge for me as it has allowed me to find a crossover industry to make my jump into the world of tech. The transition didn’t happen overnight but rather evolved from the connections I made, the activities I participated in and the rebranding I undertook.

AdRoll has since armed me with the skills necessary to advance my career both internally and within the tech industry. I have gained those skills not only from the huge amount of internal training and wide range of optional classes made available online, but also from my colleagues and their natural flair for a variety of entrepreneurial pursuits.   

AdRoll has placed exceptional emphasis on

Industry training

We are constantly being trained to ensure we are up to date with industry trends. Whether through sharing articles on Slack, to our weekly global meetings with our CEO to having a strong presence at major industry events.

Internal training

We have weekly quizzes and live pitch scenarios in order to continue improving and learning from one another. Product updates happen regularly and it’s important that all Rollers are up to date on product knowledge so we can pass that knowledge on to our customers.

Responsibility and ownership of role

I am given the freedom to work independently, to make decisions and take risks. My boss doesn’t micromanage me, which has helped me to develop my own personal style and brand.


When you work for the 33rd best places to work and your CEO is regularly quoted for his approach to culture, you know you’re in a good place. AdRoll also just won Sales Team of the Year at the highly coveted Mumbrella Awards.

My advice for anyone wanting to move across to the tech industry:

Teach yourself

Read blogs and articles, go to events and try to have your finger on the pulse. Opportunities will arise from this.

Look for crossover roles

Find companies and roles that your current experience and title would allow you to transition into and start applying for those. You will soon find the areas you need to work on.

Suss out the movers and shakers

Make connections with those who work in tech, take them for coffee and pick their brains.

Get experience

Look for opportunities wherever you can. Follow industry blogs, go to ad tech meetups, start a side project. All these will be great things to speak about in future interviews and roles.

If you want to reach out with questions, feel free to hit me up on Linkedin.