Dare to Grow: Display-Marketing Best Practices for Ambitious FX Brands

As John C. Maxwell wrote, “Change is inevitable. Growth is optional.” When it comes to digital advertising, this quote seems especially accurate. As we approach the largest IFX event in Limmasol, Cyprus I wanted to outline some of the major ways FX brands can win...

Why you’re struggling with attribution (and how to fix it)

For many marketers, their biggest day-to-day challenge is figuring out how to measure and optimize the success of their campaigns. Because of this, attribution has become one of the foremost topics in digital advertising. What exactly are the biggest challenges that marketers feel are keeping...

How to write the best native ads for brands

What are native ads? Native ads mimic the look and feel of the sites and apps where they are placed. When consumers scroll through content searching for information, they are 25% more likely to read a site-similar native ad than a site-divergent standard ad. Although...

900+ Marketers weigh in on attribution — here are the results

81% of organizations are using marketing attribution, but 70% of businesses are now struggling to act on the insights they gain from attribution. Today we published the 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand...

One simple solution to a more successful holiday season

For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and running months before December rolls around. We wanted to help prove this point to...