He’s making a lead list, he’s checking it twice, he’s gonna find out which marketers are naughty or nice…

Although it might not seem like it, Christmas is just around the corner and it can be a super stressful time of year for many marketers. Planning and executing multiple campaigns, bringing in as many new customers as possible and driving even more revenue than last year is hardly low key.

If only there was an easy-to-use checklist that helped marketers plan everything from whoa to go! Enter AdRoll. Our checklist reminds you of everything you need to plan out the perfect holiday campaign.

  • Start by analysing last year’s data – Deep dive into your first-party data by looking at what did and didn’t work last year.
  • Then you need to run test ads – Evolve last year’s campaigns and start testing early to ensure you’re not paying too much and the insights are meaningful.
  • Don’t forget to cultivate influencer relationships – Building a network of trustworthy influencers takes time, don’t wait until the Christmas period when they’re overrun with requests.
  • Testing user-generated content is the next stage – Start collecting reviews, photos and other user generated content now to ensure you can make the most of it come Christmas.
  • Prospect early to increase your user base – Get ahead of the competition by prospecting now while CPMs are low, then your retargeting campaigns will really shine come Christmas.
  • Make the most of retail pages by optimising them early – Run tests, provide clear descriptions and eliminate questions to ensure your customers shopping experience is super smooth.
  • Develop creative – Create compelling content now and be ready to pivot and change it up if it’s not working. Test, test, test!




Of course The Best Silly Season E-Commerce Checklist Out There goes into much more detail under each point to ensure nothing is left to the last minute.

If you want to go even deeper with your digital marketing this year,  we’ve also come together with Bitly and Selz on this deepdive Christmas whitepaper.