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Many marketers are aware of the importance of investing in digital marketing throughout November and December. But those who aren’t looking beyond Christmas may be missing out on key opportunities to use their holiday campaigns to capitalize on high-performing advertising inventory.

Compared to December, retail advertisers can see their January CPMs drop 37% and their average cost-per-click (CPC) fall almost 30%. Often, the performance continues across Facebook, with lower CPM, CPC, and cost-per-acquisition (CPA) averages in January than the previous month.

We compiled our own platform data trends over the previous few years to reveal the advantages of keeping your holiday campaigns running well into the new year.

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Want to learn more? Sign up for our webinar on January 5th!