It’s Not Too Late! Launch a SendRoll campaign for the holidays.

The holiday shopping season is in full swing—kicking off last week with Black Friday, Cyber Monday, and Retargeting Tuesday. During this time, we sent about 200K SendRoll emails helping our customers convert site visitors into online buyers.  Because of this, it looks like email marketing...

Best Practices: 5 Great Ways to Use Follow-Up Emails in SendRoll

Have you ever noticed that visitors will frequently come to your site but leave without purchasing anything? A common concern for marketers is how they convince these visitors to come back. One way to do this is to retarget them with relevant ads in various...

Full-Funnel Marketing Strategies with AdRoll

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...

[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 2)

Infusing Predictive Insights into ABM Prospecting When it comes to our account-based marketing (ABM) strategy specifically, retargeting is a valuable channel for getting the right messages in front of our top prospects. However, in the past, I have struggled to find the right approach for...

Attribution Checklist – 10 Things You Need to Do Now

Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK and Germany. Unify your data points in one platform to gain a holistic view Forming a...

[Germany] Attribution Checklist – 10 Things You Need to Do Now

Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK, France and Germany. Unify your data points in one platform to gain a holistic view Forming...

Attribution Checklist – 10 Things You Need to Do Now

Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK, France and Germany. Unify your data points in one platform to gain a holistic view Forming...

5 B2B Marketers Share Their Biggest Challenges

The B2B marketplace is vast, has many different players, and isn’t getting less crowded any time soon. As a result, B2B marketers need to find ways to strategically differentiate their brands. Luckily, there are many tools available to do so. “B2B marketers have not only...

Four Ways Game Marketers Can Leverage Intent Data for New User Acquisition

In the ever-expanding world of gaming, getting players to try a new game is no small feat. Whether it’s promoting a game on console, mobile, social, or PC, it can be challenging to build awareness and drive fan engagement with the hundreds and thousands of...

Email marketing that drives results

Email remains one of the best digital channels for return on investment (ROI). A study by Econsultancy found that the revenue generated from email marketing is rising—with 68% of companies ranking email as the best channel for ROI. These results aren’t that surprising. On average...