Retail’s Biggest Digital Challenges (and How to Beat Them)

Between the popularity of mobile platforms like Instagram and the increasing availability of WiFi in public spaces, a unique blend of technology and advertising has created endless opportunities for retailers. As a result, marketers should implement innovative, and somewhat discrete, digital strategies that serve multiple...

Key Takeaways from Full-Funnel Reporting

It’s difficult to draw a direct line from brand-new site visitors to their impact on the bottom line. That’s why we recently introduced the Full-Funnel Conversion Insights report, which helps AdRoll advertisers measure how many brand-new site visitors—brought in by Prospecting—have become active on your...

19 Inspiring Holiday Marketing Tips

For retail marketers, the holidays always come early. Summers brings holiday strategy planning, where new marketing ideas are tested, and last year’s learnings are applied to this year’s game plan. To make the most of the increasingly popular and lucrative winter holiday shopping, retailers typically...

How Dr. Martens’ Kyle Duford Laces Up The Perfect Holiday Marketing Plan (Part 1)

Since 1960, Dr. Martens has been known for the distinctive style and famous durability of their shoes, worn as a sign of personality and empowerment. Beginning with modest roots as a work boot manufacturer, their functional footwear has transformed Dr. Martens into one of today’s...

Krystina Banahasky Shares How She Dresses Up UNTUCKit’s Holiday Marketing

In the second installment of our sit-down with Krystina Banahasky, UNTUCKit’s director of ecommerce and digital marketing, we learn how she is handling the planning and execution of this holiday season. Check out the first part of our two-part interview here. AdRoll: New customer acquisition...

How UNTUCKit’s Krystina Banahasky Balances Brand Affinity, Rapid Growth, and Ecommerce Strategy

Krystina Banahasky is a retail marketing vet with seven years of experience at luxury and contemporary brands like Sam Edelman, Anne Fontaine, and Temperley London. Throughout her career, Krystina has focused on maximizing revenue and brand affinity while optimizing IT infrastructure. As UNTUCkit’s director of...

[eBook] 13 Customers Share How They’ve Created Ads That Win

We’re constantly working to create best-in-breed software to meet the digital marketing needs of our diverse, continuously growing customer base. Whether your brand is new to AdRoll or takes advantage of our full-funnel solutions, we love watching customers use AdRoll to grow their company. With...

Marcus Akerland on Demand Generation, Using AdRoll to Promote AdRoll, and Boosting Upper-Funnel Traffic

We sat down with Marcus Akerland, a member of AdRoll’s digital marketing team, to discuss his experience managing lead-acquisition campaigns in the B2B space, the marketing channels he uses, and his golden rule of digital marketing. AdRoll: Tell us about your team at AdRoll. Marcus:...

How Ad Size Influences the Performance and Reach of Your Campaign

The ad sizes you use have a profound impact on how far your message goes, and how well it convinces your audience to act. We dug into our database of over 25,000 advertisers to find out exactly how.

Customer Corner: Mastering the A.R.T. of Marketing Furniture in a Digital-First World

How can brick-and-mortar retailers use their customers’ true desire to buy locally while offering the convenience and excitement of an ecommerce store?