[Customer Corner] 5 Attribution models for small businesses and how to use them

What does your small business know about assessing attribution? The answer, hopefully, is that you’re fairly well versed in it. Attribution allows you to assign credit to the different marketing touches that influenced your customers to complete a conversion action—such as product purchases, demo requests,...

[Customer Corner] Identifying & Converting Target Audiences

Viki, a streaming video service with global reach, removes the language and cultural barriers that stand between great entertainment and fans around the world. They do this by introducing ways to learn new languages while watching your favorite videos. Viewers can watch their favorite shows,...

[Customer Corner] B2B Demand Generation with ProsperWorks

50% of CRMs fail because of a lack of adoption. ProsperWorks is the first solution to solve this by delivering a CRM that’s intuitive, easy-to-use, and seamlessly integrated with G Suite. They believe that CRMs should give more to users than they take. So, they...

[Customer Corner] Spotlight on Pipedrive’s Digital Marketing Strategy

One thing we’ve noticed throughout the first half of 2017 is that many of our customers are beginning to place a large emphasis on using digital marketing to drive and maintain a constant stream of prospective customers to their site. One of the most effective...

[Customer Corner] Spotlight on Kayla Faires Founder of Revel Interactive

In this Marketer Spotlight, we chatted with Kayla Faires, founder of Revel Interactive, a digital marketing agency for both e-commerce and business-to-business companies. Throughout her career in digital marketing, Kayla has worked with several agencies, honing her expertise while deepening her knowledge of various industries,...

[Customer Corner]: Leveraging Your Brand to Fuel Performance Marketing

Peerspace is an incredibly diverse platform that provides professionals and consumers access to unique spaces. Our audience comes from a wide variety of industries—from production and technology to consumer needs like birthday parties and bridals showers. This means that our target demographic includes just about...

[Customer Corner] The 4 CRM Lists Digital Marketers Should Be Running With Every Campaign

There are over 70 million search results for the marketing axiom, “right message, right person, right time,” and in my digital marketing career, I know I’ve used it several hundred times to explain how digital marketing campaigns are supposed to be built. Of course, it’s...

[Customer Corner] Driving Conversions and Dropping CPA with Tangible Media

As a digital agency, Tangible Media supports a broad range of clients in a variety of industries. Tangible needed a vendor who could meet their goals at a large scale. The team decided to adopt the AdRoll product suite because of its ability to efficiently...

[Customer Corner] Video: Get Personal with Pantheon

We’re proud to present our first in a series of customer videos. In this segment, we feature Pantheon, a platform dedicated to simplifying website hosting and management for businesses. Pantheon has been an AdRoll customer for awhile and has continued to add various products from...

[Customer Corner] Digital Marketing to Drive Fundraising Success

Crowdfunding is booming. Anyone who’s been on social media in the past few years has seen campaigns that aim to raise money for everything from a new car to a trip to Europe. But one company is trying to flip the script. YouCaring’s goal is to...

[Customer Corner] 5 Retargeting Tips for Education Marketers

A robust retargeting campaign is essential for all digital advertisers, but for education marketers this is even more critical. Because the decision process for prospective students to select a school is lengthy, staying top of mind during the consideration phase is key to converting them...