[Customer Corner] Digital Marketing Adventures with Peak Design (Part 2)

To read part 1 of this series, click here. In a Bay Area economy dominated by venture capitalism, Peak Design is unique. Unlike many of their San Francisco-based counterparts, they believe that crowdfunding is the best way to bring new products to life. And who can...

[Customer Corner] Digital Marketing Adventures with Peak Design (Part 1)

In a Bay Area economy dominated by venture capitalism, Peak Design is unique. Unlike many of their San Francisco-based counterparts, they believe that crowdfunding is the best way to bring new products to life. And who can blame them? Since 2011 they’ve been able to funnel...

[Customer Corner] Retargeting for Relevance, Recency, and Renewal

When an ad conveniently reminds you about a dress you’ve been meaning to buy, it can feel like you have your own digital personal assistant. But, when that same ad keeps reminding you about that dress weeks after you bought it, the personal assistant starts...

[Customer Corner] How Food Tech Startup, Freshly, Is Able to Scale Rapidly Despite Industry Challenges (Part 2)

From ordering last-minute lunch online to meal-prepping for an entire week, the way we eat has transformed tremendously. In particular, subscription-based meal services have become game changers, often growing to be the main source of food for avid users. People who consider making a bowl...

[Customer Corner] How Food Tech Startup, Freshly, Is Able to Scale Rapidly Despite Industry Challenges (Part 1)

Do you have a sweet tooth? Or love to buy the latest cosmetics? With the rise of subscription-based companies selling everything from cookies to beauty products, it’s easy to find a service that fits your needs. For this industry one of the hottest trends is...

How Mabbly Is Helping to Grow Digital Brands with AdRoll

AdRoll has many leading agency partners all over the globe. We chatted with Mabbly’s Art Director, Taj Tarsha, to find out how his team has produced amazing results for their customers and how they have utilized the new AdRoll and HubSpot integration. AdRoll: Tell us...

Zervant – En samlet retargeting løsning gav pote

Der er få brancher som i dag vækster så kraftigt som Fintech, og i norden har vi været særligt dygtige til at fremavle succeshistorier indenfor denne branche. En af de yderst spændende virksomheder indenfor denne sektor er finske Zervant, som har det som sin mission...

[Customer Corner] Lessons in Digital Acquisition at Lending Club

AdRoll sat down with Megan Lookabaugh, Senior Marketing Manager at Lending Club, to discuss her role, the challenges for finance marketers, and her tips for marketing success. AdRoll: Tell us about your role at Lending Club. What does a day in the life of a...

[Customer Corner] Campaign Monitor’s Head of Organic Demand Generation Talks Challenges, Partnerships & Tips

AdRoll: Tell us about Campaign Monitor. Samantha: Campaign Monitor is easy-to-use, professional-grade email marketing and automation for today’s fast-growing businesses. Our software is used by over 2 million people at 200,000 businesses around the world. AdRoll: Describe a day in the life of the “‎Head...

[Customer Corner] What Small Businesses Do Right for a Thriving Fall Season

There’s more to a business’s successful fall season than offering customers all the pumpkin-flavored (or scented or shaped) things that they could ever want. Whether your business is a pop-up store or an established year-round company, you can experience seasonal success and keep it going...

[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 2)

Infusing Predictive Insights into ABM Prospecting When it comes to our account-based marketing (ABM) strategy specifically, retargeting is a valuable channel for getting the right messages in front of our top prospects. However, in the past, I have struggled to find the right approach for...

[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 1)

During my B2B marketing career, I’ve noticed one universal truth time and time again. Very few companies want to be first in the pool when it comes to adopting an emerging technology. Given this environment, I’m passionate about customer marketing campaigns—they’re a vital part of...